Forget web 2.0 — some wineries need web 0.9 (plus some wine picks)
More Americans are drinking wine today than ever before. However, increasingly confident and interested wine consumers are thirsty not just for wine, but for reliable information about the wines they consume. Sadly, winery (and importer and trade association) websites don’t always provide the information we now crave. Forget social media and “web 2.0”–too many wineries haven’t even mastered web 0.9 yet.
Consider the recent discussion about Corbieres that emerged following my post about a wine from the region last week. Readers debated the percentage limits for the grape Carignan in the wine. Since this is a statute of the AOC regulations, you’d think it would be on the AOC/syndicat web site. But it’s not.
Or consider the six wines I was putting together my NYU wine class for last night. I was looking for some basic information about the wine I was serving, the vineyards, the cellar masters, and a photo for the slide show. Here’s what I found: Read more…










