Say champagne, mean Champagne
Almost half of the sparkling wine sold in the US says champagne on the label. The only catch: that’s “California champagne,” usually with the “California” in 2-point font and the “Champagne” in 36-point bold.
So says the Champagne Bureau USA, the DC-based arm of the CIVC, the Champagne trade association. Although the term is banned in Mexico and Australia for domestic sparkling wine, and Canada will phase out the use of any domestic use of “Champagne” in 2014, the US–the third largest market for Champagne after France and the UK–has no such sunset. Six years ago, the EU and US agreed to allow no new labels to use the term thus limiting the term to existing labels (about 16 comprise almost all the volume). Sam Heitner, director of the Champagne Bureau, thinks it’s time to tighten the laws and ban “California Champagne” on labels.
“US law agrees with protecting communal names such as Napa Valley,” he says. “Yet it permits duplicity with Champagne.” Read more…









