Tasty American wine under $12: why so little of it? Industry replies, part I

Drawing on the New Yorker profile of Fred Franzia, champion of wine under $10, last week we pondered the puzzle of why so few low-cost wines–say under $10 (or, perhaps, $15)–made in America are just not tasty. By contrast, several imported wines in the price range have appeal despite having to be transported and pass through the importer’s company as well.

Over 30 of you had your say in the post from last week. So I decided to put the question to several people in the trade. Today, we hear from Patrick Campbell and Veronique Drouhin Boss. Patrick Campbell of Laurel Glen Winery in Sonoma makes a tasty $10 California wine, REDS, billed as “a wine for the people.” Veronique Drouhin Boss is the winemaker at Domaine Drouhin in Oregon and is co-winemaker at her family’s negociant house in Burgundy, Maison Joseph Drouhin, which a Beaujolais Villages that is particularly lip-smacking in 2007 and is widely available for $9.95. Tomorrow, we will hear from an American wine importer with his views.

Question: why are there so few good American wines under $10 (or slightly higher) while there are many more imports at that price point? Read more…

Dr. Vino in John and Dottie’s new ABCs

dottie_ayow
John Brecher and Dorothy Gaiter, the wildly popular wine columnists at the Wall Street Journal, published an updated glossary of handy wine terms in Saturday’s column. Here’s their headline:

brecher-gaiterSinging the ABCs of Wine
The columnists’ updated glossary swaps Parker for Dr. Vino and Vayniacs; why there are 27 entries

It was very nice of them to give Dr. Vino a shout out! (Click through for their full comments.) And to hold up my book A Year of Wine: Perfect Pairings, Great Buys, and What to Sip for Each Season in the accompanying video! Check out their glossary for other fun wine terms, such as Xinomavro and Zweigelt (also good in Scrabble).

Cork dork: Ten cool things to do with leftover wine corks

After uncorking a bottle and enjoying the wine, probably most people throw the cork in the trash. Certainly there’s worse waste: It’s not as if there are junkyards full of corks, and since they are the bark of oak trees, they are biodegradable. But surely we can do better than simply throw them away. Here are ten ideas!

1. Kicking things off, consider this gorgeous “bowling ball” from Minnesota artist Jan Elftmann. We’ll come back to her at the end, but this is a good one to get things, er, rolling.
cork_bowling_ball
Read more…

Pawning, haggling, patches, book signing – tasting sized pours

winepawnSPIT: wine in France!
Over the past year, as the economy has been grinding down, some Parisians have decided to cash out of wine by pawning their wines to the Credit Municipal, who, in turn, just auctioned off 2,500 bottles. [AP]

SIPPED: wine the beverage
“Red wine patches? No thanks, I’ll take mine orally,” quips Mark Fisher about a resveratrol ad he saw in his Sunday paper. He continues, “What’s next? A suppository?” Hey-oh! [Uncorked]

SIPPED: haggling!
The NY Post delights in the fact that the recession brings the end of water sommeliers. And they point out that negotiating with the (wine) sommelier is now not only acceptable but encouraged at David Burke’s restaurants: diners are given a list of “auction selections” where they can bid. The sommelier has “never been insulted” by an opening bid.

SIPPED: change at the Times dining section
Come August, Frank Bruni will be pushing back from the restaurant reviewing table at the New York Times and heading over to the Magazine. [Diner’s Journal]

SIPPED: the printed word
I’ll be signing copies of my book, A Year of Wine: Perfect Pairings, Great Buys, and What to Sip for Each Season, this Saturday in New Canaan, CT. Although the event is in conjunction with Elm Street Books, it will be at a new wine store called The Respected Palate @ 21 South Ave., New Canaan, CT 06840. 12 – 2:30. And, yes, there will be free wines available to taste!

Man vs dog & dog food on Colbert

colbert_dogfood

Stephen Colbert has a hilarious send-up of the dog food vs paté research paper we recently discussed. Check it out! (and see what he puts in his mouth–ack!)

In further canine wine news, also check out “Learning to sniff out corked wine” in the current issue of Food & Wine. Inspired in part by a grudge against a beagle from Customs and Border Protection, Ray Isle engages in a competition with a Sonoma winery dog (no dog food consumed by either party).

Fred Franzia and American wine under $10

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Fred Franzia, creator of Two Buck Chuck and founder of Bronco Wine Co, has a somewhat laudable if self-serving goal: no wine should sell for over ten dollars a bottle. While tasty wine under $10 is something wine consumers could rally behind even in the best of times, the recession certainly makes value have greater appeal now. The only trouble with Franzia’s wine is the that they just aren’t that tasty.

The current issue of the New Yorker has a lengthy profile of Franzia that is well worth reading, especially if you’re not familiar with his story. Here’s how the author describes his winery in Ceres, California:

It also irritates Franzia when people describe Bronco’s facility, with its four hundred and fifty-two stainless-steel storage tanks–including six liquid oxygen tanks that once held fuel for intercontinental ballistic missiles and are now being used to make champagne [sic]–as being reminiscent of an oil refinery.

(In addition to the satellite image above, click here for a street view of the flags. Franzia had this to say about the flags in the story: “No California flag–they’ve screwed us too many times. We shouldn’t fly the US flag, the bastards. They have a felony on us.”)

One of the biggest puzzles about the American wine market is why there are so few tasty values made in the USA. Imports, somewhat paradoxically, offer better value despite traveling a farther distance and often having to pass through another tier, the American importer.

What do you think are the key reasons that American wines under $10 are so often uninspiring? (Granted, there certainly are uninspiring imports under $10 but there are also some rustic wonders that sell for three to six euros in Europe.) Here are some variables to toy with: short-ish history of American wine with relatively few small growers, recent industry consolidation, the soil and/or climate, high land prices, producer greed/pride, the three tier distribution system, or the consumer as chump.

Swirl. Spit. Discuss. And while you’re at it, let us know your favorite American wines under $10–or even cast the net wider to include wines under $15 if under $10 is too hard. Maybe in a future post we’ll do a low-cost throwdown, domestic versus imports.

Gallo’s humor (or lack thereof)

rooster_galloE & J Gallo, the enormous, privately held wine company, is well-known (notorious?) for protecting their brand. Ernest and Julio sued their own brother Joseph in 1986 to prevent him from marketing his cheese as “Joseph Gallo.” They also sued unrelated East Bay company, Gallo Salume Inc., to limit the number of their meat products that could carry the name.

A couple of weeks ago, E & J Gallo cranked the lawsuit-o-meter up a notch: They sued a Seattle gourmet food store for selling a Spanish pasta called Gallo. On the forums of the Seattle Times, Steve Winston, the owner of The Spanish Table in Pike Place Market, comments that Pastas Gallo dates from 1874 while E & J Gallo dates from 1933.

In Ernest Gallo’s obituary, the Times of London further summarized Gallo’s legal actions:

In 1990 the company successfully sued the Gallo Nero wine consortium of Chianti who had used the word “gallo” (cockerel) on their bottles. Ten years later the brothers took the Chianti wine-makers to court again over their domaine name.

In the meantime they put pressure on a small domaine called Santa Marcellina in Chianti because they had a “Marcellina” trade-mark among the many they had patented. In 1994 they attacked a Mexican company called Pasatiempos Gallo. In 2002 it was the turn of a lady potter in Texas, who used the word “gallo” because she made ceramic representations of roosters. Gallo himself made no excuses for his behaviour, saying: “We don’t want most of the business. We want it all.”

While it’s no doubt important for mark holders to protect their marks, there’s no point in being a cockerel about it. The situation smacks of Monster Cable’s overreaching and suing a mini-golf company and engendering consumer ill will. Perhaps we should take a page from Gizmodo’s book and come up with a list of items that Gallo legal eagles might want to put in their sight:

Pico de gallo salsa
The Year of the Rooster
France
Rossignol skis
Coq au vin
Le coq sportif
Cockfights

Bordeaux 08, London vines, red wine stains – sipped and spit

SPIT and SIPPED: Bordeaux 2008
After better-than-expected but still largely tepid reviews, Bordeaux 2008 took a shot in the arm form Robert Parker who raved about it. All the action is summed up nicely, with charts of price action, on FT.com’s Alphaville blog. Quotage from Simon Staples, aka BigSiTheWineGuy and a buyer at Berry Bros and Rudd in London: “He [Parker] went crazy about 2003 (all on his own) He missed 2005 (everyone else loved it) He’s now potty about 08(a few very nice wines)Plot?Lost?”

red_wine_spillSIPPED: wine growing
Wine in London, yes. But vines? Apparently so. But a terroir de double decker diesel may be avoided: Decanter reports that a horticultural college about 10 miles north of St. Paul’s has planted 1,500 vines.

SPIT: red wine stains
A South African winery blog posts with the results of their tests on various red wine stain removers. The winner: hydrogen peroxide! It’s a cost-effective result considering hydrogen peroxide costs something like 99 cents a gallon at Duane Reade. [ht: Tasting Room]

SIPPED: plastique
Wolf Blass, an Australian producer, announced two new wines in plastic (PET) bottles that resemble a traditional glass bottle.

SIPPED: fighting garden thievery
The BBC reports that Hugh Johnson, renowned wine writer and avid gardener, had “a late 17th Century astronomical sphere and urns [stolen] from his historic garden.” He has posted a £1,000 reward for information leading to the return of the items.


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