Kids and wine education: Bordeaux program hits the vines, holds the wine

Here’s a question that we have addressed over the years on this blog: what’s the best, most responsible way to teach kids about wine? We’ve talke about an American approach that treats wine like a drug and an Italian approach that has kids singing songs and drawing pictures of Chianti fiaschi.

You’d think that wine would part of everyday education in France since the country boasts a high per capita consumption rate and we’ve all seen that picture of the kid with a bottle of wine under each arm. But, in fact, the French education system has, along with much of French bureaucratic attitude toward wine, had a shift for the puritanical in the past couple of decades.

So it is terrific to see the Bordeaux wine trade council is offering classes about wine “heritage” to kids aged 6 – 10. It’s optional, and the piece on notes that they won’t be pitching it to schools, so it is a far cry from being a mandatory class. But let’s hope some schools do partake; learning about making wine seems like a great idea in a wine-making region/country. And what kid doesn’t love a tractor ride?

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5 Responses to “Kids and wine education: Bordeaux program hits the vines, holds the wine”

  1. Get ’em young, raise ’em right.
    I was enchanted on my visit to Planet Bordeaux last year that they had coloring books for the children to color while the adults were touring the facility.

    All the best,

    Nannette Eaton

  2. Hello Doc,

    Three examples of wine education for children in Burgundy 🙂

    Sorry but in french 🙂


  3. An ingenious way to promote wine consumption since TV and Billboards are forbidden to advertise it. Who could resist a cute little kid imploring for “a glass of Cheval Blanc ’47 please”

  4. […] for the children. As Dr. Vino reports, “the Bordeaux wine trade council is offering classes about wine ‘heritage’ to […]

  5. […] this week I saw this article about Bordeaux schools teaching wine education to children ages 6 to 10, and it made me feel a little more comfortable about the situation. It’s not […]


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