Lafite 08 speaks Chinese, wine profits, Bode Miller, Holland-sipped & spit

SIPPED: wine lifestyle…in New Hampshire
Bode Miller, the gold medal skier who once admitted to racing while hungover, plans to become a vintner in his home state of New Hampshire. It’s all downhill from here… [Reuters]

SIPPED: profits
Where are the profits in the American wine biz? While many prospective investors like Bode Miller are drawn by the glamor of the winery lifestyle, Warren Buffett’s Berkshire Hathaway thinks otherwise: the company has just bought their second wine and spirits distributor, this time in Tennessee. [Bloomberg]

SIPPED: symbols
The price of Chateau Lafite 2008 rises 20% after the announcement of a Chinese symbol (the lucky number eight) on the bottle. What’s the Chinese symbol for OMG?!? And we will have to wait until 2018 to see other Bordeaux producers add Chinese characters? [Decanter]

SIPPED: Dutch wine?!
Mover over Heineken, here comes something boozier. Dutch ingenuity now means that Holland not only makes wine but has over 90 wineries. Dutch wine is served on KLM, and, apparently, not just out of patriotism or curiosity value. [Monsters & Critics]

FOR SALE: one of the World’s Great Wine Estates…asking price: $10 million. [The Australian]

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7 Responses to “Lafite 08 speaks Chinese, wine profits, Bode Miller, Holland-sipped & spit”

  1. Twitter Comment

    Insane.. •RT• Lafite 08 speaks Chinese, wine profits, Bode Miller, Dutch wine — sipped & spit [link to post] /via @drvino

    Posted using Chat Catcher

  2. I studied Chinese language and culture in undergrad, and have to say that I learned that this kind of response is unsurprising…even though the west might think it goofy.
    4 is a bad number number because it sounds like “death” so I’m guessing that 2004’s laying around may not get scooped up so quickly.

    Now, 9 is another lucky number, because it sounds like the word for longevity…given that, there may be expectation that the 2009’s will cellar better? Look out prices…

    Oh and I also picked up earlier this year, that in China the young hipsters have stopped saying “Oh My God” in an effort to make use of English slang, and it has morphed into “Oh My Lady GaGa”…

  3. Simon Staples may actually be underestimating the impact of Chinese demand. As has been well-documented elsewhere, Lafite-Rothschild might as well be the only wine of interest, as far as Chinese businesspeople are concerned. And as has also been mentioned, the conditions are ideal for counterfeiting. As much as 70% of the Lafite-Rothschild sold in China
    may be fake.

  4. I have to disagree Lafite is not the only wine doing well in the Asia market, it maybe the one that hits the headlines but many people including myself have made some very good money from others such as Latour and Mouton Rothschild. I believe it will not be long before the other 1st growth wine are recognized as the great wine that they are then we will all see what buying power china really has. I got some great advice from, they have a good blog you can post on an an independent view on what is ho and what is not.

  5. […] Lafite announced that the mandarin character for “8,” considered a lucky number in China, would appear on bottles of their […]

  6. This is a smart move from Château Lafite Rothschild. They have been listening to the growing potential of the Chinese market for a while now. They have built a strong brand image on this market without any direct competitor. As most of Lafite Rothschild is now consumed in China, they adapt their marketing strategy to the culture of their main customers.
    I read an article about it

  7. […] Lafite-Rothschild added the mandarin character for 8 on their 2008 bottles. Mouton-Rothschild added a painting by a Chinese artist to their 2008s. What […]


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