Target market: women! (encore)

Mike Steinberger revives a discussion from earlier in the year about current PR approaches that explicitly target women and wine.

For my take and related comments on the ignominy these approaches inflict on male and female wine enthusiasts alike, click here.

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This entry was posted on Saturday, October 8th, 2005 at 12:57 pm and is filed under books. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Oct

2005

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