Dr Vino's wine blog

Thank you for your submissions in the worst wine label contest! Here we have it: the finalists!

I recruited two judges to help whittle down the field to five labels and they are now available for your voting after the jump. But first, the judges: Steve De Long, known to many for his fine aesthetic work on the various products at De Long Wine Company; and Guillaume Jourdan, a partner at Vitabella, a PR and marketing firm in Paris who has consulted wineries on improving their labels. Since he’s foreign, I guess he’ll be our Simon Cowell. To the voting! Read more…

We’ve all seen them–wine labels that are so ugly that they make us cringe or run to the next aisle in the shop out of horror.

So right here, on this blog, we’re going to “out” the worst wine labels you’ve ever seen. Channel your inner graphic designer and post a link in the comments or send me an image of a label that has rubbed you the wrong way by next Friday. Then our panel of experts (yes, perhaps more than just me) will review them and put a list of finalists for your vote.

Send images–even bad cameraphone images such as mine above–to tyler at drvino dot com and, if necessary, say why it rubs you the wrong way.