Many people in the wine trade are taking a bath because of the economic crisis. But not importer Terry Theise: he’s taking a shower.
Digging through the piles on my desk I unearthed this card from the illustrious importer of boutique wines from Germany, Austria and Champagne. After winning a James Beard award last year, Theise decides to bare mostly all on his year-end card. His caption is: “Theise Wines: so fresh & clean! Swirl. Smell. Taste. Repeat.”
What’s your caption? Be sure to “keep it clean.” Just like Terry.