Origins: Made In
The Wall Street Journal reports today that Italian and French trade and consumer groups are pushing for European “Made In” tags to impose origin labeling–in clothing, not wine. Some fashion houses are divided since they although their apparel maybe designed in Europe, it’s actually “made in” Asian countries.
The CEO of one LVMH Moet Hennessey Louis Vuitton fashion brand, Celine, has added his support for the initiative. That’s amazingly consistent since the owner of Moet & Chandon, Krug, Veuve Clicquot, and Dom Perignon also seeks to protect origins for its champagnes.