Like a vintner
What would it take to get you to spend $29 on a bottle of non-vintage Pinot Grigio. Or, eegad, $25 on “unwine”–dealcoholized wine?
CelebrityCellars is hoping that you will by sticking an image of pop star Madonna on the label. They also have two other reds for $25 and $40. Labels are influential in consumers buying decisions but do they make the whole decision?!? Apparently so.
As a vintner, this may not actually be her very first time. Her dad Silvio Ciccone, started Ciccone Vineyard & Winery in Northern Michigan, the area where she grew up, several years ago with her backing.
But are her new celebrity wines kosher?
Jan
5
2006
On January 6th, 2006 at 2:23 pm ,Dr. Vino wrote:
maybe she should have teamed up with Trevor Jones
2004 Trevor Jones
Virgin Chardonnay
Southeast Australia
or Richard Branson?!?
virginwines.com