Hops and dreams

When I visited a couple of wine growing regions in Argentina recently, I stumbled on some spas offering “wine therapy.” (No, I didn’t partake) Although it might sound like something straight out of Betty Ford, it actually is a massage that concludes with a laying on of skins. Grape skins. Yes, people are paying good pesos to have winery detritus heaped on them in the name of anti-oxidants.

Beer producers are apparently not going to be outdone by wine makers. The NY Times travel section reports today about the rise of “beer spas” in central Europe in a story with the witty name “Yeast of Eden.”

“Beer is very good for the skin, because of the vitamins and the yeast,” Hedwig Bauer who owns one such spa in Austria is quoted as saying. “It’s cleansing and drying.” A couple of people can hop in a barrel at once or one beer spa in the Czech Republic actually fills up a swimming pool with their brew.

Mmmm. I’m still holding out til the first coffee therapy spa opens. At least it will be the right temperature.

Image credit: NYT

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One Response to “Hops and dreams”


  1. Hey Doc,
    Interesting you should write about the Wine Therapy pheonomenon, as the Space city has not gotten its own Wine Therapy spa……will wonders never cease?


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