Find your niche
Niche marketing in wine is going crazy. In the past year wine producers have released White Lie, a “wine for women” with 9% alcohol (discussed here and here), Working Girl Wines, and Lulu B from France, which is less overtly aimed at women (the syrah is actually not bad for $7).
These wines were supposedly in reaction to high octane, extracted wines and especially ones with names like Tait, the Ball Buster. Now, there’s Cleavage Creek complete with plunging neckline on the label. As if that wasn’t obvious enough, Kendall-Jackson is now making Ray’s Station Vineyards a “Hearty Red Wine for Men.”
And now? Gay Men’s Food and Wine Pairing. OK this one is a social event but I’m sure wine marketers are cooking up something for this demographic.
Hmm, when will they make one for heterosexual dads who like to travel? Or start splitting shop displays by gender?
tags: wine | niche marketing | ball buster
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