Celebrity wines have proliferated in recent years. In fact, so has celebrity everything from books to cookware. We are in the era of the brand extension!
So it was no surprise to see headlines this spring that the revamped Chateau Miraval rosé, from the provencal estate of Brad Pitt and Angelina Jolie, had “sold out to the trade in five hours.” The subtext was that the Brangelina rosé was going to be hot and you would be lucky to get some.
Yet in the past couple of weeks, I’ve seen the wine on store shelves, wine.com just pushed it today in an email, and one store even had it on closeout. What gives? Dry rosé is such a hot category, Brangelina’s star power is en fuego, the Perrin family of Beaucastel is involved in the production, and the $25 wine has distinctive packaging so it really seems logical that wine would have told out quickly. But it hasn’t “Gone in 60 Seconds.” Watch for their names to appear in bigger font for the 2013 vintage.
Media outlets are reporting that Jennifer Aniston has installed a 1,600-square foot wine cellar in her Bel Air home for $3.2 million. She and her fiance Justin Theroux apparently delayed their wedding to complete a total of $12 million of renovations on the home that she purchased two years ago for $21 million. Oh, the house has a small vineyard on the 3.5 acres.
The above image from her previous home would now be the emergency wine storage area.
But, don’t worry, even though Aniston is clearly into wine, she might just get a little bit bored of it sometimes. Since she “loves Mexican food” they’ve installed a “margarita fountain,” which is described as a “special machine for mixing drinks that looks like a water feature.” Come on, where’s the Petrus fountain??
One wine that likely won’t be in the spacious cellar: the Brangelina rosé.
“Inside Jennifer Aniston and Justin Theroux’s $22 million Bel Air mansion” Adelaidenow.com.au
Drew Barrymore, wine curator, comments on her wine label to KSBW:
“I love pinot grigio. I’ve been a pinot grigio drinker most of my life–after 21, of course.”
“It has beautiful notes and it is lacking in acidity but full of fruit.”
“Women love rosé and pinot grigio and sauvignon blanc. And we like to put ice in it.”
Discuss! Here’s a reaction from Twitter to kick things off: “she threw all the ladiezzz tasting wine back by about 20 years.”