Dr Vino's wine blog

It’s time for the Big Game. Or, actually, the last three Big Games of the NFL season. And no drink says “football” like wine! Actually, although Sunday’s NY-SF game could be framed as something of a sommelier showdown between two of the highest wine-consuming cities, I’m fine to cede the discussion of the day to football’s natural advertising companion, beer.

The question on my mind: how did light beer come to be the choice of NFL viewers? Fully one out of every two beers sold in America today is a light (or “lite,” if you prefer) beer. It didn’t always used to be this way as light beers were a relative niche marketed for women or people interested in watching calories. Somehow, gazing over the five-layer dip at the displays of modern machismo onscreen (or sporting a beer guzzling helmet, as above), NFL viewers don’t strike me as the most likely demographic to be counting calories.

The easy answer is Read more…