William Shatner’s Brown Bag


When William Shatner is not negotiating deals for your travel, apparently he’s been drinking wine out of a brown paper bag. Fear not for the former Star Trek Captain–he’s swilling on camera in a newish (I’m the last to know, apparently), short interview show that incorporates a few minutes of celebrity chat followed by a brown bag wine tasting.

The most recent episode features Misha Collins who talks about his charitable work and acting in some supernatural show. When it comes to the tasting portion, The Negotiator pours a white wine in the glass, which Collins grips by the bowl, swirls and sniffs, saying that it has a “waft of amphibian, a primordial sacrifice” like the Aztecs. Must be a Halloween tasting note. But it made me laugh.

The Shat previously tasted with Alton Brown, who developed a word cloud of a tasting note with uncanny precision on his guess, and Dominic, a “marijuana dealer,” among other guests.

It’s all good fun but it is unfortunate that at the end of each tasting, Shatner pulls out a sheet with a score (from his show sommelier) and tasting notes on it and the guests rejoice or sulk in how much they conformed or deviated with the sommelier’s thoughts. But here’s the thing: the sommelier’s tasting notes and scores are simply his opinion. Shatner should embrace his guests’ opinions too, rather than comparing them to some sacred text/score handed down from on high. As wine enthusiasts, we’ve been there, done that. But the page has turned and the diversity of opinion now reigns supreme. For Shatner’s program to connect with millennials, he might want to set up more of contrasting views, rather than a right and wrong about what are simply opinions.

There are facts about the wines but blind tasting is notoriously difficult. Hats off to Alton Brown, though!

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2 Responses to “William Shatner’s Brown Bag”


  1. It’s always fun to watch the clueless attempt to reach the clued in. I hate our celebrity culture and its apparent “vacuosity”.


  2. […] William Shatner's Brown Bag Shatner should embrace his guests' opinions too, rather than comparing them to some sacred text/score handed down from on high. As wine enthusiasts, we've been there, done that. But the page has turned and the diversity of opinion now reigns supreme. Read more on Dr. Vino […]


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