However, unlike most celebrity wines which are simply brand extensions and the celebrities wouldn’t know the vineyard that provided the grapes if they ended up there on a winery crawl, the Pitt Jolie duo actually live on their vineyard. Well, let’s not get too carried away: the peripatetic couple have been more-or-less residing on the 1,000-acre estate in Provence since 2008. They’ve decided to get serious about the wine and have started a joint venture with the Perrin family of Beaucastel to make a rosé at first, due out in a couple of months, with a white and a red to follow. Marc Perrin told Bloomberg that they tasted through several rosés and agreed on the style they wanted. The wines will be bottled under the Miraval label and will have “Jolie-Pitt and Perrin” on the back.
There has to be a joke in here somewhere, but the project actually sounds quite serious! Hopefully it will be more Fight Club than Se7en. And it won’t start off tasting old, like Benjamin Button. Or it will be good enough to be gone in 60 seconds…Argh, make it stop!