Philip Howard, a professor at Michigan State specializing in food systems, has led a team to assemble a superb infographic that depicts just how big is Big Wine–and how few companies control choices at supermarkets.
He’s put the graphics on his web site. Now you can find out just which brands Gallo and Constellation own! (Not to pick nits, but it’s not clear why Pam Bay and W.J. Deutsch get separate boxes than two of the brands they import, Cavit and Yellow Tail, respectively.)
The US wine industry has been quite concentrated in much of the post-Prohibition era, especially compared to France or Italy, which are dotted with small vignerons. This corporate concentration is most on display at the drug stores (!) and grocery stores that the Michigan team visited (those store buyers buy from distributors–a graphic of wine distributor consolidation would be really fascinating and probably more enlightening about wine consumer choices.) Fortunately, even if Big Wine is pretty big, there is a tasty countermovement underway in California (and elsewhere) as new, small labels are popping up–one of my exciting trends to watch for 2013. The hardest part is finding the wines, which is where specialty wine shops are invaluable.
Click through and zoom to learn which wine brands Altria, the cigarette maker, owns. Also check out Howard’s graphics on beer and coffee industries!