New London shop stocks $15 million of wine #WineBling

How to Spend It of the FT visits Hedonism, a new wine shop in London’s swanky Mayfair that has over $15 million in wine on the shelves. The owner–surprise!–is a Russian magnate, Evgeny Chichvarkin, now exiled from Russia and described as “hands-on proprietor” of the shop.

Spread across two floors, there are 1,000 spirits (600 whiskys) and 4,500 wines, including deep selections of Burgundy–looking for a six-liter ’96 DRC La Tache for $50k?–verticals of Bordeaux, and an entire room (pictured above) dedicated to California’s Sine Qua Non.

No Yellow Tail though–the cheapest wine starts at $20.

In a classé of its own – FT

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2 Responses to “New London shop stocks $15 million of wine #WineBling”

  1. Wow 15 MM in wine is a lot of bottles. Surely they have some great scoths too. Next time I will go to London I’m going to visit the store.
    Thanks for sharing

  2. Where did he source the bottles? Rudy K.? ’45 Petrus, indeed.


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