Millennial foodies, check. But no love for the millennial wine geeks?

nymag foodie

“When Did Young People Start Spending 25% of Their Paychecks on Pickled Lamb’s Tongues?” Such is the headline of a New York magazine article about young foodies. Or, rather, one young foodie, the 27-year-old Dine Chang. While the story tried to make larger points about the millennial generation’s love of food, casting the story in the light of this one character bogged it down with her quirks (detailed here).

Still, a few items stand out: her oversized spending on food, her curiosity to try various types of food, her iPhone fixation, her proud ignorance if not disdain for most critics, her reliance on the internet and word of mouth for information about where to go, and the shift of culinary excitement away from an older, moneyed crowd to a younger, hipper set. That last point is worth underscoring, as the author writes, “An abiding interest in food was something for old people or snobs, like golf or opera.”

It’s too bad the story didn’t at least mention what Chang drinks along with her dining; if she got into wine, she could easily double the portion of paycheck devoted to dining. There are lots of parallels with young people getting into wine these days. In my classes at NYU, there are mostly twenty and thirty somethings who feel that wine is an integral part of coming of age. Moreover, it’s cool and knowing about it boosts social capital. If millennials are driving wine consumption as survey data show, then I can’t wait for the NY mag article profiling a budding wino, posting pics of Jura labels to Instagram.

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9 Responses to “Millennial foodies, check. But no love for the millennial wine geeks?”


  1. […] Millennial foodies, check. But no love for the millennial wine geeks? […]


  2. The young foodie trend sounds like an incredible amount of fun, if you’re in New York.


  3. it’s pretty awesome in portland and san francisco, also


  4. If you need a millennial wine geek or two just find one on Wine Berserkers. There are plenty of serious wine drinkers in the 20s, early 30s that are drinking some great wine.


  5. the best part about being a millennial foodie/wino living in a major city is that you can drink as much vino as you want, because you are probably riding your bike home from the restaurant


  6. […] reading a New York magazine article about young foodies, Dr. Vino wonders when he’ll see a similar piece on young wine geeks. “I can’t wait for the NY mag article […]


  7. […] Dr Vino vraagt zich af twintigers ook een groot deel van hun inkomsten uit gaan geven aan exclusieve wijnen, zoals ze nu volgens onderzoek ook al doen aan exclusieve gerechten. […]


  8. […] van de “verse stemmen die wijn journalistiek in nieuwe en belangrijke … Lees meer op Dr Vino Stellungnahme lekkere recepten der Jüdischen Stimme für Gerechten Frieden in Nahost eV zum […]


  9. Thanks for this post Tyler. I think this article was interesting, although it did take a weird turn with her proclivities. The fact that wine or liquor or even beer were never mentioned was ludicrous to me.


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