What are you queuing up for on Friday? An iPhone you say? Well, some may queue up for Ratatouille, what looks to be an entertaining movie from Pixar/Disney about an epicurean rat living in Paris. (Epicure indeed as Thomas Keller consulted on the cooking.) And in the story, the rat has to cook a big meal for a critic with the wonderful name of Ego.
Anyway, now starts the branding of sidelines and related merchandise. According to this Reuters story, this lineup will include a wine:
For the first time, Disney will offer red and white wines to compliment the film’s backdrop, a five-star Parisian restaurant, as well as cheese platters, both from Costco Wholesale Corp.
Another story elaborates that “The chardonnay, from the Burgundy region in France and bearing the Ratatouille name and likeness, will sell for $12.99.”
No details about the producer or the importer. While I’ve heard of celebrity endorsed wines, I’ve never before heard of a wine sold on the strength of an animated rodent. Consider it a celebrity/critter label.