EU reforms: “We must make greater efforts to market our wines in an increasingly competitive marketplace. As things stand, the EU spends just 14 million euros annually on promotion and marketing.” And to think Yellow Tail’s ad spend is $24 million this year in the US alone…Read the details of Commissioner Mariann Fischer Boel’s plan.
Australia dumps: “Mark Mckenzie, from Wine Grape Growers Australia, says wineries should help out growers by throwing out large volumes of old, poorer quality wine.” There’s a glut down under too. [ABC Rural]
French wine is thumped: Wine, alcoholism, road safety, and environmental impact. Discuss! Do you feel like you’re a French high school senior taking the baccalaureat? That’s what some of them had to write essays on for four hours. One journalist suspects operatives of the anti-alcohol lobby have entered the Ministry of Education… [Vitisphere]
Napa gets a Gehry: Kathryn and Craig Hall have been cleared by the County to build a winery designed by star-chitect Frank Gehry in St. Helena. The Halls own 562 acres of vineyards in Napa and Sonoma already. The new winery’s cost? “I wish we knew. My best guess is we will be in for at least $70 million,” Craig Hall told Wines & Vines.