A great piece of wine writing has just become accessible: oddly, with the closing of Gourmet magazine, Gourmet.com has made the classic article “Shattered Myths” available for free.
Written by NPR contributor Daniel Zwerdling back in 2004, the story starts at a tasting with Riedel stemware, which the attendees loved and bought $1,000 worth of the crystal afterward. Then the author reviews some scientific studies about taste and olfactory analysis of wine in different vessels, which clashed with the what he had seen at the Riedel demonstration. So the author put the question to Georg Riedel. Click through to see Riedel’s reply.
The article then turns to a fascinating and important discussion about perceptions and wine, much of which we have discussed since 2004 in various ways here and elsewhere. The now-available article is an oldie but a goodie and well worth the read if you haven’t already seen it.
Related: “Shattered Myths” [Gourmet]
“Varietal stemware: genius or hucksterism?”
“The Tongue Map: Tasteless Myth Debunked” [LiveScience]
“Wine’s Pleasures: Are They All in Your Head?” [NYT]
Back in March 2008, when word leaked out about Amazon’s possibly selling wine, Mike Steinberger asked, hopefully, whether Amazon.com could end the war over direct wine deliveries. He continued: “the entry of the Internet retailing colossus into the business seemed just the thing to finally break the logjam over interstate wine shipping.”
Instead, the logjam crushed Amazon (AMZN). Late Friday, winebusiness.com ran a story that Amazon was putting its wine retailing business on hold, citing correspondence between amazon and wineries. I contacted members of the AmazonWine team for comment and they were either away on vacation reply or said that they could not comment. The Wall Street Journal got through to a spokesman who confirmed the wine trial was over.
The intractable logjam was the interstate shipping laws that govern interstate wine shipping. You can get 200 pages or so on it in my book Wine Politics: How Governments, Environmentalists, Mobsters, and Critics Influence the Wines We Drink. Or you can check out Tom Wark’s post for a more concise background on the logjam known as the three-tier system. Further, California law on unlicensed “third parties” may have affected the group’s plans.
I look forward to the final analysis of how exactly Amazon attempted to achieve a different structuring of interstate wine retail and why, sadly, it flopped. While AmazonWine kept program was kept under wraps, conventional wisdom is already blaming the bankruptcy of New Vine Logistics, which put the domestic wine component in jeopardy (imported wines were also to be available).
Given the economics of shipping wine, the company may have been targeting higher-priced bottles. In that regard, the economic backdrop didn’t help the plan as high-end wine sales have softened in the past year even though overall consumption of (lower-priced) wine is slightly higher.
In other news, Forbes.com ran a piece late Friday piece entitled, “Must-read wine blogs.” It’s a must-read itself and will give you some tips on some more blogs to add to your feed reader, if those good ones mentioned are not in yours already.
I recently posted about blind tasting Bordeaux 2005 with Robert Parker. Last week, via the “inaugural edition” of his monthly e-newsletter, he produced his own summation of the public tasting, which included new, “official” scores for all the wines tasted. At the event, he had not scored any of the wines. But when a member of the audience asked him, “Bob, what were your three votes,” he stated:
“I went back and I was a big fan of 9 and 8 and 3. And then I think 13 and 14 are right up there…I can’t forget eight and nine. I had six wines that blew me away tonight: 1, 3, 8, 9, 13, and 14.”
To recap from the other post, those wines were Le Gay (9), L’Eglise Clinet (8), and Pape Clement (3) as his top three wines of the night, followed closely by Lafite (13), Troplong-Mondot (14), and Pavie (1). I’ve uploaded my own audio recording of the event to the right.
Yet in the e-newsletter, there were some surprises among the ratings. Le Gay, one of his top three wines of the night, received a score of 99 points, certainly outstanding but, oddly, only fourth that evening. L’Eglise Clinet received “99+ points.” But two wines scored 100. One was Troplong-Mondot. And the second was La Mission Haut Brion, which was not among the six wines that “blew him away” that evening.
What makes a wine worth 100 points? A couple of years ago, Parker told a Florida newspaper the key to difference separating a 100-point wine from a 99- or a 98-point wine. He said, “I really think probably the only difference…is really the emotion of the moment.”
Obviously, anyone could and perhaps should be influenced by emotions during a tasting of excellent wines. But doesn’t it undermine the pretense of (psuedo-)objectivity that scores represent? Isn’t scoring wines meant to “call it like you see it” and dispense with extraneous information such as labels and context?
How can a professional taster explain such a change in rankings from a public event to subsequent write-up? In the case of 05 La Mission, the wine clearly did not send a chill up Parker’s spine that evening since it was not in his top six. In a thread that emerged on his site about the discrepancies, Parker concluded one of his comments with a plea to “KEEP IT REAL.” Indeed.
In July, Michael Broadbent brought legal action against Random House, the publisher of The Billionaire’s Vinegar: The Mystery Of The World’s Most Expensive Bottle Of Wine. News of the settlement broke on Decanter.com, which called it a “victory” for Broadbent.
Author Benjamin Wallace has just sent this public statement to DrVino.com:
This statement is authorized for publication in the U.S. only: It is unfortunate that Michael Broadbent has chosen to blame the messenger, and doubly so that he is blaming the messenger for something the messenger is not actually saying. I have never felt that Mr. Broadbent acted in bad faith, and contrary to his claims, I maintain that The Billionaire’s Vinegar does not suggest that he did. In any case, while I believe that my book speaks for itself, I do want to point out a few things: I was never personally sued by Mr. Broadbent, and I am not a party to the settlement or apology negotiated by him with Random House. Because of the U.K.’s notoriously plaintiff-friendly libel laws and conditional fee system, the company made a business decision to settle with Mr. Broadbent in order to contain its legal costs and exposure in the U.K. Since the claim was always confined to the book’s availability in the U.K., the settlement does not prevent the book from being published anywhere else or require that a single word be changed. So, while Random House has agreed not to distribute the book in the U.K., the book remains available in the United States, where the libel laws provide greater protection for freedom of speech and where British libel judgments are almost never enforceable, thanks to the First Amendment.
Mike Steinberger posted a synopsis earlier today of the recent policy transgressions, policy changes and general tone deafness at Robert Parker’s The Wine Advocate. It advances the discussion since his angle is that the moment of the Internet is now:
But while the online world has clearly changed the way in which wine information is disseminated, the notion that it might fundamentally alter the critic-consumer dynamic was, until recently, mostly a matter of prognostication—everyone agreed it was bound to happen, but at some indeterminate point in the future. What the Parker imbroglio demonstrated is that the future has arrived…
We are moving from a monologue to a dialogue, and this reflects a fundamental truth about wine: It is a matter of taste, and taste differs from one person to the next. There’s still a need for expert opinion, but authority is going to have to be worn a lot more lightly going forward, and it isn’t going to command quite the deference that it used to.
Check it out. And also be sure to check out, if you haven’t already, the lively discussions by the “purged and the disaffected” over on Wine Berserkers!
“We’re All Wine Critics Now: How the Internet has democratized drinking.” [Slate] (Crop of image from Slate)

Remember the saga of Sierra Carche? Here’s a reminder from our earlier coverage: “What happens when a reviewer tastes a good bottle, but some consumers buy what appears to be a completely different product? Think it couldn’t happen? Guess again and behold the saga of Sierra Carche 2005.”
Well, last week I met that consumer, Robert Kenney (right), whose dogged pursuit of Jay Miller popped the cork on this saga. Kenney purchased 48 bottles of Sierra Carche and has opened 18 of them, “hoping for a good one” but instead has found Jay Miller’s term “undrinkable” a more apt descriptor. I joined Kenney and a dozen other tasters for a blind tasting organized by Daniel Posner, a partner in the wine store, Grapes The Wine Co. in White Plains, NY.
Posner greeted the tasters in his apron as he pulled burgers off the grill outside the store. But his real work had happened well before the tasting even started, coordinating the lineup. He managed to find four bottles of Sierra Carche from two different lots of the wine (astute readers may recall mention of a third lot, #7033, but bottles from that small lot/bottling proved elusive). Posner selected similar wines, including wines rated 93 – 99 by Jay Miller at the Wine Advocate ranging in price from $6 to $150.
It was the worst tasting I have ever attended. Although the burgers and company were good, the wines were abysmal. I’ll spare you the play-by-play (if you want it, see Dale Williams’ funny account–I was sitting next to Dale). Suffice it to say, among the wines, there was one note that kept recurring: “Nasty, VA meets green pepper with a dash of jalepeno overlaying a bed of silage.” Other terms bandied about included burnt rubber, bacterial issues, fermenting/rotting hay, roadkill, and roadkill with burning rubber that ends up in a hog “lagoon.” Read more…
Anthony Dias Blue published an editorial in the July issue of his print publication, The Tasting Panel entitled, “…And Who Regulates the Bloggers?” In it, he calls me–without naming me specifically–a “barbarian blogger.” He further suggests that I “cast aspersions” at Robert Parker and his staff in my two posts from April and uses the word “allegedly” to describe the trips taken by contributors at The Wine Advocate. Then he pivots to lash out at bloggers more generally. You can read the whole piece here, but here is one excerpt:
And who are these bloggers anyway and, more important, what is their motivation? It would be comforting to find that they are altruistic wine lovers who see their purpose as bringing insight and valuable information to like-minded consumers. But the image that presents itself is of bitter, carping gadflies who, as they stare into their computer screens and contemplate their dreary day jobs, let their resentment and sense of personal failure take shape as vicious attacks on the established critical media.
I’m sure this is a condition that could be quickly remedied by the appearance at their door of the FedEx man bearing multiple new release samples.
Here’s a copy of the letter I sent to Mr. Dias Blue via email.
Mr. Dias Blue,
I saw your editorial in the July issue of your magazine, The Tasting Panel.
As the “blogger barbarian” who asked the questions of Robert Parker and Jay Miller, I thought I should clarify a few things for you.
Your use of “allegedly” significantly underplays the reality of press trips at The Wine Advocate. Squires by his own admission took a press trip to Israel and later divulged that he has taken five such trips to Portugal and Greece. Miller refused to provide a substantive reply to my specific questions about his travel to Argentina. A few phone calls and emails later, I triple verified that he had been to Argentina on two trips, paid for and organized by Wines of Argentina. The head of Wine Australia USA later told the Wall Street Journal that they had paid for and organized Miller’s trip to Australia. He put the price tag on that trip at $25,000.
Robert Parker built his reputation on independence. A key part of that independence involved distance from the trade and accepting no freebies. There had been a divergence between the actions of contributors to the publication and the stated policy.
And just to underscore the importance of this issue, I was not the only one asking questions since the Wall Street Journal also ran a story on the issue.
On my blog I have a statement of ethics. Do you have one in The Tasting Panel magazine?
I notice that part of Blue Lifestyle includes the organization of many promotional events for the wine trade and press. Further, I have personally received invitations from Blue Lifestyle for events with wine producers of Brunello, Walla Walla, Vintage port 2007, Wines of Navarra and E&J Gallo. How do you reconcile your promotional work with your editorial work?
Also, how do you reconcile the ads for 13 spirits brands in the current issue and the ads for eight wine brands with the independence of the editorial? Indeed, two of those advertisers also received editorial coverage in the same issue.
Mr. Dias Blue, I did not “cast aspersions” about Robert Parker and Jay Miller as you suggest. I asked them questions and when their replies were not forthcoming, I found out the answers and then gave them a chance to respond. That is called journalism. And as I stated in the pieces that I have tremendous respect for what Mr. Parker has achieved.
The invective that you present in your editorial, by contrast, pays scant regard for the facts and uses charged rhetoric to cast many aspersions writ large about wine bloggers. How do you expect to earn the respect of your readers by presenting such an unbalanced, overheated view? Instead, it sounds precisely like the form of writing that you decry.
Sincerely,
Tyler Colman, Ph.D.
www.DrVino.com
* * * *
After the jump, details about his pay-for-editorial “exposure package,” a further point about bloggers, and a reply from Anthony Dias Blue. Read more…
What happens when a reviewer tastes a good bottle, but some consumers buy what appears to be a completely different product? Think it couldn’t happen? Guess again and behold the saga of Sierra Carche 2005.

Last fall, Wine Library, the Springfield, New Jersey wine retailer, sent out an email offering for a wine that seemed to be the wine lover’s dream: a fantastic quality-to-price ratio. The wine on offer was the Sierra Carche 2005, a blend of Monastrell with Petit Verdot and Malbec from the off-the beaten path Spanish region of Jumilla. Jay Miller, a critic at the Wine Advocate, described it as “Inky purple, the wine offers an array of scents which jump from the glass… structured wine with gobs of flavor, terrific intensity… It will provide pleasure through 2025.” He awarded it 96 points. The suggested retail price was $40; Wine Library was offering it for $29.99. Robert Kenney, a New Jersey wine consumer, was so enthusiastic upon seeing the email that he ordered several six packs.
But Kenney’s euphoria turned sour as soon as he pulled a cork. He later wrote on the forums at erobertparker.com that “I have consumed 6 bottles already, praying that with each popped cork, a different genie will emerge…so far, no such luck…slapping 80 points on those bottles is generous.”
Kenney describes himself as an “unabashed fan of DrBigJ,” as Miller is known. But Kenney was so disappointed with the wine that he corresponded with Miller and FedExed Miller one of his bottles last fall for him to taste and “see if indeed it was indicative of the wine that he had tasted and scored highly.” Kenney wrote last week that “During a ten month period I had exchanged seven emails with DrBigJ, reminding/imploring him to taste the sent bottle…to no avail.”
Then a consumer in Pittsburgh, Bob Hudak, posted that he had found the wine for $38 at the PLCB, the state-run store in Pennsylvania. On July 5, Hudak wrote of his experience, “Considering that it was a Dr Big Jay 96 pointer in the WA, I figured I buy 6 bottles. I opened my first one this weekend. Big mistake. The wine had virtually no aroma at all. You couldn’t smell a darn thing. With time and air, some stinky aromas that were off-putting became noticeable.”
Kenney chimed in on the thread as did several other consumers with their negative experiences with the wine. (The wine’s scores on cellartracker.com were not all bad although several reviewers took the time to note flawed bottles and one gave it a 74 but the modal score was around 90.)
On July 14, Miller posted to the forum that he finally opened the bottle Kenney had sent him and declared it “undrinkable.” Miller contacted the importer of the wine, Mark Clinard of Well Oiled Wine Co., who replied, “We have had similar problems with this wine and had a meeting in March with the winery to find out what the problem is. There was clearly some substandard product shipped by the winery and we have had to take back a large chunk of this wine from the market because it was rejected by the trade. I apologize on behalf of the winery for this apparent bait and switch. Going forward we are searching for a different winery for this brand.” He posted his cell phone number and asked that those consumers with problems contact him.
Brandon Warnke, Vice President of Operations at Wine Library, posted that anyone who bought the wine through the store could return it to them for a full refund.
Jay Miller then wrote: “this is about the worst thing that can happen to a critic, to be tasted on a fraudulent wine, publish a note, and then have readers spend their good money on a fairly pricey wine only to find out that it’s plonk or worse. Its reminiscent of the furor over Las Rocas a few years ago that nearly killed that brand. It’s a bad situation all around.” Read more…
What does a 62 point wine taste like? Not that I follow scores for wine very much, but a 62 pointer? Man, that had to suck. Or, conversely, if you disagree with the critic giving the score, perhaps it was fantastic?
Daniel Posner (above, right), owner of the wine store Grapes The Wine Company, drew this review to my attention. The wine in question was the flagship Viu 1 from Viu Manent, a 75 year old winery in Chile. Writing in the Wine Advocate, Jay Miller had dropped the 62 on the 2006 while previous two vintages of Viu 1 scored 92 and 92+ respectively (about $60; find these wines).
So I dropped a line to Viu Manent through their web site and heard back from Jose Miguel Viu, managing director. He wrote: “We are in the process of evaluating the reasons why our wines were so poorly evaluated because, as you noticed, this is very unusual and was further aggravated by the fact that for the first time Wine Advocate decided to publish scores under 85 points…This is not to mention the excellent reception we have always had on other important publications. Viu 1 2006, for instance, became Wine Enthusiast Editor’s choice with 92 points on July’s 09 issue.” Read more…