This just in from a Washington, DC tipster:
The new Whole Foods store that recently opened in Fairfax has a secret wine tasting room and cellar upstairs from their main floor wine area. It’s not marked or advertised but upstairs are dozens of by the pour/nitrogen flushed bottles of all manner of wines in all price ranges. The customer buys a card that is inserted into the card reader at the selected wine and then designates the pour size. The cost by the pour is deducted from the clients card. A great way to sample some primo vino and I expect it will evolve into a destination for those that really want to expand their horizons in what would otherwise be inaccessible wines! I need a machine like that at my house!
A call to the store revealed that, yes, the store has ten of the Italian “enomatic” machines that substitute capital for bartenders. Each machine costs $10,000 and holds eight bottles. The 30-seat upstairs “enoteca” with a “bridge view” of the store itself is not so much a secret as it is yet to be signposted–the store opened on January 17. Props to you, tipster, for having sniffed it out.
Pours are available in one, three, and five ounce sizes and range from $1 to $30 an ounce for the 1996 Domaine de la Romanee Conti Echezaux (find this wine: WF price is $600 a bottle; another nearby vendor has it for $350 if you decide to go nuts and buy a whole bottle). Cheese and olive plates can be ordered from downstairs–no word on when this food delivery will be automated. Perhaps the best news is that the members of the George Mason community and other locals will be able to tap the vino seven days a week from 11 AM – 9 PM.
Whole Foods Market – Fairfax (Fair Lakes)
go to beer and wine department at the back and climb the staircase
4501 Market Commons Dr
Fairfax, VA 22033
Yes, the 2-ft tall creature to the right claims to be able to tell good wine from bad and even discern particular wine brands. How about that for your next party trick?
There are only two problems standing in the way of this robot annhilating sommeliers and wine geeks in general. One: price. The AP reports one of the researchers who developed the robot as saying it costs “about as much as a new car,” though they are trying to get that down to a more manageable $1,000.
Second: errors. From the AP story:
Some of the mistakes it makes would get a human sommelier fired — or worse.
When a reporter’s hand was placed against the robot’s taste sensor, it was identified as prosciutto. A cameraman was mistaken for bacon.
We’re safe for now! But we must not let our guard down against these cyborgs in the cellar.
Which wine goes with oysters? A crisp sauvignon blanc is likely to be your reply. Yesterday, I had merlot and oysters.
Not that I ate oysters and drank the merlot mind you. But they were together.
I attended a seminar with Steve Smith, vineyard manager, winemaker, partner and all-around grape guru at Craggy Range. Founded in 2001 in the cool Gimblett Gravels area (Hawke’s Bay) of New Zealand, Craggy Range also makes single vineyard wines from Otago and Martinborough.
I tried two barrel samples of merlot from Gimblett Gravels. One was more plush, more merlot-like. The other was tightly wound and high in acidity–not bad for a barrel sample. Were they from different vineyards? In fact, no, they were even from the same block of the same vineyard.
To explain the difference, Steve had me shine a flashlight on a gray rock from the vineyard. Pretty dull. Then he sprinkled some crushed oyster shells on it and had me shine the flashlight on it again. The reflection was brighter.
Steve had done the same thing in the vineyard. He had sprinkled half of the vineyard block with crushed oyster shells, which then reflected some sun light onto the grapes and leaves that were normally obscured. The barrel sample made from the oyster side of the vineyard was the one that was more plush and had greater depth.
Grapes grown on the half shell? It could be the wave of the future.
* * * * *
Craggy Range, “Sophia” 2004. Find this wine
This blend of merlot and cabernet franc has a rich, dark color with aromas of blueberry and cigar box. The firm tannins give it a good structure for aging and a good finish. I’d love to taste it next to some blended wines of the same grapes from Bordeaux and Long Island to tell the effects of terroir–oysters or not.
Riders of public transport in Chicago or Oslo know RFID technology. Bump your wallet at the turnstile and off you go–no fumbling to swipe cards. Same with skiers at some ski resorts. And drivers in the Northeast know the technology as well through E-ZPass toll collection.
The same technology is coming to wine. Through an RFID sensor placed in the (synthetic) cork, importers, stores and consumers can now give each bottle a unique ID. While barcodes SKUs work for all the bottles of a certain wine as a group, this technology gives each individual bottle a unique–and unchangeable–ID. And unlike bar codes, boxes don’t have to be opened nor bottles taken off shelves to see more info about the wine. You just need to wave an RFID reader, which even comes in some Nokia phones, about 2 inches from the bottle and voila, all the info gets displayed.
The implications for consumers could be big. At the cost of $0.50 each though to the winery, it’s most likely impact will be on higher-end wines. Given the problem of fraud at auction, this would put an end to wondering if you bought the real deal or not. Optional fields could trace the bottle’s previous owners and even track the hammer prices. Sadly though the technology is difficult to put into real corks and the uptake of synthetic corks in cult wines remains almost nonexistent. It is currently available in one wine, the Contemporare from Arnaldo-Caprai, an excellent sangiovese (find this wine).
But it could have an important impact on everyday drinking wines too. An optional setting could add a temperature sensor that tracks max and min temperatures during shipping. If consumers could buy a bottle with the knowledge that it hadn’t been cooked in transit, that’s something to which we could all raise a glass–and our RFID readers!
You’re in a pricey supermarket buying food for a dinner party, are tempted by the wines but wonder, could this $39 Clos du Val 2001 be cheaper elsewhere? You scan the barcode on the back of the bottle with your infrared UPC zapper built into your Blackberry and, presto, several other vendors are displayed with other prices.
This futuristic scenario is where Google is taking us in the world of search according to John Battelle who has a new book out entitled, “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed our Culture” (Penguin). An extract that appeared in the Weekend Financial Times ( from the UK version, which was longer than the US version. Scroll way down or search “whole foods” to find the wine part).
As ideal as this may sound for wine consumers from a price transparency or gadgets perspective, the technological hurdles that Battelle concedes are pretty high to leap over! Further, retailers, especially those with noncompetitive pricing, would probably be reluctant to include their information in such a search.
And then there’s the fact that since you’re already in the one store, the costs of walking or driving to another store may outweigh the envisioned price savings. If you’re going to an expensive grocery store for the food, I don’t think you need to consult an online database to tell you that you’re not going to get the best price for the wine! But it may be convenient and have a good selection nonetheless.
In my view, the web does offer great potential for price savings. But it is not Google providing this information. Wine Searcher has seized the lead in such a service but it also demonstrates the challenges since retailers have to provide their price data (actually they have to pay to have their price data included and consumers pay to access premium results, which makes for a lucrative business model). But this sort of searching is best done from home, before setting out (if you even need to go out at all and can’t just have it delivered), not from inside the shop.
There are plenty of other things that it would be great to run through a mobil(e) price check, but I’ll save those for my own killer app. Now if you’ll excuse me, I have to go meet with my venture capitalists….