Gmail introduced some filters last month that pre-sort your email for you: if you’re not one of the half a billion users, emails that seem like bulkmail now get automatically sorted into a “promotions” tab out of the main inbox. I personally like it as it means fewer distractions. I check in once a day for 30% off skinny jeans coupons and discounts on backpacks at REI.
But I may be an anomaly since there’s an article in today’s Times that has a lot of hand wringing from email marketers. Apparently they feel that the “promotions” tab is tantamount to Siberia. The story didn’t have any actual data about a decline in open rates but it did mention that a few companies are clamoring to get dragged out of the promotions tab and waving special discounts to consumers to do so.
The wine industry has grown increasingly fond of email marketing in recent years, perhaps too fond as some retailers pummel inboxes several times a day with flash sales, special offers, and even just regular old offers. If anything, wine emails still seem a blunt instrument, spewing forth a barrage of offers, ranging from sweet to sparkling and every hue of wine. Wine emailers could take a lesson from Gmail and pre-filter offers higher up letting consumers just get pings about regions or styles of wine they are interested in and dropping other emails. There’s so much talk of mining consumer preferences, the one-size-fits-all model for email marketing seems from a bygone era. By maybe after the Gmail filters, email marketing itself may be taking a hit.
What do you think about wine sales emails today? If you’re a consumer, do you get too many? And if you send them, how has the Gmail filtering affected your open rate or sales? Oh, and if you subscribe to this blog’s posts using Gmail, be sure to drag them into your “primary” inbox.
The Senate is likely to pass a measure to have retailers collect sales tax for orders shipped out of state. The issue has been a hot-button issue since many big-box retailers perceive that online-only retailers have an unfair advantage and they have brought their largesses behind this tax equalization issue at the federal level. How would the Marketplace Fairness Act affect wine sales?
The answer is: probably not much.
Although wine e-commerce (hello, 1990s term!) has been growing, it is still hamstrung by regulations. Wineries can only ship to 36 states while retailers, who have much broader and more compelling offerings, can only legally ship to 12 states.
The other factor is shipping. If you buy a few bottles on the way home, you pay sales tax. But if you poke around online and throw some items in your virtual cart, you have to pay shipping even if you don’t have to pay sales tax currently. Let’s say the store charges $20 a case shipping, which is customary in the northeast for in-region shipments. If you’re buying $10/bottle wine, shipping is 16%, so it is almost prohibitive (unless the deal is extraordinary). If you order more than $300 worth of wine to have the shipping be less than the sales tax (assuming 7% sales tax). (Still, the online price may well be a lot cheaper than the in-store price, a phenomenon we have discussed before so it could be worth it.) If you’re ordering $300+ cases of wine, paying 7% sales tax is probably not a deal-breaker.
Such a law would therefore stand to impact wines north of $25/bottle and stores in New Jersey. Why sotres in New Jersey? Because if you do an online search for a wine, one from the Garden State usually is one of the cheapest available. Maybe there would be more shipping discounts in the wake of sales tax collection? But some of the lowest-price retailers are already extremely lean margins.
What do you think–how would the proposed sales tax bill affect your wine purchases? Or the wine industry writ large?
It’s January. There’s snow on the ground and the temperature dipped into the high teens last night. What’s a wine enthusiast to do? Why, try to freeze some wine, of course.
I wasn’t intent on making a wine Slurpee. In fact, my motivations were more in the name of science. Or pseudo-science. But what I wanted to know is whether wine would freeze if left out in a variety of circumstances that simulate delivery or shipping conditions in January for much of the country. Read more…
How to Spend It of the FT visits Hedonism, a new wine shop in London’s swanky Mayfair that has over $15 million in wine on the shelves. The owner–surprise!–is a Russian magnate, Evgeny Chichvarkin, now exiled from Russia and described as “hands-on proprietor” of the shop.
Spread across two floors, there are 1,000 spirits (600 whiskys) and 4,500 wines, including deep selections of Burgundy–looking for a six-liter ’96 DRC La Tache for $50k?–verticals of Bordeaux, and an entire room (pictured above) dedicated to California’s Sine Qua Non.
No Yellow Tail though–the cheapest wine starts at $20.
Amazon Wine went live today, in time for the important fourth quarter of wine sales.
The site appears very similar to what had been discovered previously (read how it works for wineries) and offers exclusively domestic wines with orders fulfilled by wineries. Shipping is $9.99 for up to six bottles and you can only order from one winery per order. Customers in only 12 states can order wine at this time. As of this second, there are 1,054 wines available for purchase, sortable by point scores, price, and even alcohol level. External links to retailers are also available, greatly expanding that number and adding imported wines.
It will be interesting to see how the program does. In general, wineries do not offer the best prices for their wines; retailers do. A quick search of a few wines plugged into wine-searcher, a database of wine retailers, revealed pre-shipping prices 10-25% lower than those offered on amazon.
While the pricing may be underwhelming, one area that Amazon Wine could have an enormous impact is in the user wine reviews. Right now, the space is dominated by CellarTracker, which has more community and a generally wine-savvy crowd. But amazon has mastered SEO, so if their wine listings start appearing at the top of organic search results, wine geeks could be drawn to post (or cross-post) on amazon. If they can find wines of interest…
The NYT magazine has an extensive profile (and terrific photo) of Jon Rimmerman, owner of Garagiste, a wine retailer that operates exclusively by email. The article says that he has over 136,000 subscribers to his emails and that he does “on average” $30 million of sales each year out of his office in Seattle. Even though his “florid, self-mythologizing” emails go out daily, he only ships twice a year in the cooler months. Since he doesn’t have a traditional storefront and is able to source the wines directly and often pre-sell the wines months before delivery, he has some efficiencies that can either increase his margins or decrease the price to consumers, sometimes both.
I don’t subscribe to his emails but I’m glad that he has been able to make a successful business connecting consumers with wines from the far-flung corners of the wine world (in this 2009 video, he said he has 3 million air miles). His style is akin to the erstwhile J. Peterman catalogue. But just as you might have gotten caught up in prose of J. Peterman and end up with a sun hat you might not ever wear, so too Read more…
If I owned a wine shop, I’d stock it with wines from importers such as Kermit Lynch, Louis/Dressner, and Neal Rosenthal with a dollop of Burgundies from Becky Wasserman and a smattering of Spanish wines. I’d throw in some classic domestic wines and nouvelle vague ones too and aim for a few back vintages in the mix.
So I was like a kid in a candy store when I stopped by the new Flatiron Wines yesterday. Opened just over two weeks ago on Broadway between 21st and 22nd, the team comes from Uva Wines in Williamsburg. Uva is shop with serious natural wines chops, but manager Dan Weber told me “we’re passionate about terroir. We’re grower-driven and not dogmatic.” If he likes a wine, he stocks it, which is why he has all the wines of estates like Domaine de la Pepiere in Muscadet and Sylvian Cathiard in Vosne Romanée. Really, it’s the rare wine shop I walk into and would buy almost every bottle on the shelf but Flatiron is such a shop.
The large room in the front has various displays on custom wooden racks. The back room has Eurocaves and a farm table where Dan says they have official tastings Fridays, Saturdays, and Sundays–but unofficially, every day after five there will be something open. When I was there yesterday, there was the savory De Forville Langhe Nebbiolo 2009 available. Jeff Patten, owner of UVA, and Beau Rapier, buyer, were also in the store, offering good commentary and advice.
Check out the store before word gets out. Then you can score some of the mature wines available, such as seven back vintages of Domaine Tempier from Bandol, 1985 Huet Vouvray, 1991 Ridge Monte Bello, some coveted Clos Rougeard of Saumur-Champigny and more.
“We want to foster community,” Dan said. With wines like these, they’re on their way.
929 Broadway (bet 21st and 22nd), New York, NY 10010
Massachusetts is a state coveted by wine retailers: with strong tech and finance as well as other industries, major research centers and the jet-set destinations of Martha’s Vineyard and Nantucket, it’s fair to say there’s a large population interested in wine. However, the state is one of the hardest for retailers to ship wine into. Fortunately for the locals, this lack of external competition doesn’t lead to a poor selection and high prices; some of the state’s wine shops offer some terrific wines and, even reasonable prices can be found. And as of last year, there’s no sales tax on wine (and beer and spirits) in the state, so that helps stretch the consumer’s wine dollar seven percent farther than other states. When I’m traveling, I always love to check out the local wine stores; here are a few that I have visited in my wanderings in and through the state in the past year.
The Wine Bottega, 341 Hanover St, Boston.
This terrific, small shop seemingly ripped out of Brooklyn and placed in the North End has a “manifesto” for “real” wine and is a points-free zone. The well-curated selection of the delicious esoterica of the wine world makes it a great stop for cru Beaujolais, wines of the Loire, sherry and more. Offers 10% discount on mixed cases as well as 15% on solid cases. Definitely worth a stop if you’re in the North End but they also ship.
Vintages, 53 Commonwealth Ave, Concord, MA
Owner Eric Broege clearly doesn’t get tired of talking customers out of obvious, big name wines in this well-heeled town because he doesn’t stock many. Instead, he offers lots of enticing wines from small Italian growers as well as some great domaines and estates in the Loire, Burgundy, Jura, Germany and the Left Coast. He has a small selection of craft beers too and even a few box wines from vignerons stashed beneath the counter. If every town in America had a shop like this, the nature of our wine discussion would be a whole lot different.
Gordon’s, 894 Main St., Waltham, MA
A bigger store, the list prices on some items appear to be a very full markup. But case purchases receive a 20% discount, which really gets your attention. I bought a mixed case of wines here while driving by last winter and was happy with the selection (including a few bottles of the rare Do Ferreiro Cepas Vellas, possibly one of the best two best white wines from Spain). One note: if you see a wine such as the Marcel Lapierre Morgon on the store’s website that might make you want to stop off of 95, call first to make sure it’s in stock. Good craft beers too, some at super-low prices.
The Brown Jug, 1 Jarves St., Sandwich, MA
The Cape, for all its charms and attractions, remains surprisingly underserved by good wine stores. Through the thicket of package stores selling beer, plonk and lottery tickets on the Cape, the Brown Jug in Sandwich (pictured above) stands tall as the best that I have found. They have Vouvray etched into the plate glass window at the front of the store; inside, there are quite a few enticing selections ranging from Chablis to Domaine Huet and several Spanish wines from importer Jose Pastor. Good craft beers too. And several epicurean delights at the sister shop next door.
If you live in Massachusetts or go there a lot, which are some of your favorite stores and why? What do you think of the selections and prices in the state?