Although regular wine markup in restaurants is 300 percent of the wholesale cost, many wine lists have hidden deals. There are any number of reasons why they exist: Perhaps the sommelier has a soft spot for an unheralded grape and slips it on the list with a low markup or maybe there is a closeout item and the restaurant passes on the savings.

Today’s such gem comes from Bar Boulud. To accompany the restaurant’s extensive charcuterie menu, wine director Michael Madrigale runs an innovative program that focuses largely on wines from the Rhone and Burgundy. One of the exciting things he does is feature a different large format bottle, often a rare mature wine, open it and pour it by the glass. (Follow on Twitter to see which wines are being poured.)

But one deal that he doesn’t telegraph is what he calls “the nugget.” On the wine list at any given moment is a wine that Madrigale puts on for the wholesale cost (that is to say, even below retail). He doesn’t highlight the item and it’s often an obscure, wine geek’s wine and his stock can be quickly depleted. Diners have to spot the wine on the list as being an outrageous value, and then order it and accept it. At that point Madrigale lets them know the value they have uncorked. “Usually, they are quite happy about their choice,” he says. Previous such wines have included Chapoutier’s ‘04 Cornas “Les Arenes” for $55 and the Chateau Grillet 2004.

So order wine like an insider when next at Bar Boulud. The current nugget is…Eric Texier, 2000 Hermitage rouge for $69.

Bar Boulud
1900 Broadway (between 63rd & 64th) New York, NY 10023
(212) 595-0303

You assume that the price of the wine and its quality can be neatly separated out. This seems reasonable, but is wrong. Price changes the very experience of quality. Neuro-economists have found, for instance, that while placebo painkillers work, they work best if the subject thinks they are expensive. Energy drinks give you less energy if you buy them at a discount. (Yes, really.) And of course, wine tastes better if you believe that it is expensive.

One possibility is to conceal the price of wine from your girlfriend and tell her you’re buying the expensive stuff when in fact you are buying the house red. This is a white lie: many people prefer the taste of cheap wine in blind tastings, and by claiming it is expensive you will quite genuinely improve the way she thinks it tastes.

Perhaps. But buying expensive wine might make the student look profligate. Or like a chump since price is actually an unreliable indicator of a wine’s quality especially as there are so many values in the market today. And, if caught, passing off Prosecco at vintage Champagne prices might deflate more than the bubbles on the table.

In fact, there are other ways for this student to impress rather than price: I say choose a restaurant with a good wine list, order a Zweigelt, an easy-drinking red from Austria that suffers a discount because nobody thinks they can pronounce it, or a lip-smacking, natural cru Beaujolais. After she has tried it and loves it, tell her the wine is a steal. Or go to a nice BYOB and scope out something at a good shop beforehand. You don’t have to be an economist to think that finding a terrific wine value is pretty damn sexy.

What’s your advice?

I stopped by SD26 on a recent weeknight and things were hopping. The restaurant, opened on Madison Square in September to the tune of $7 million, boasts a wine bar in the front. Tony May, who previously owned the traditional San Domenico, told the New York Times that with SD26 “We aim for the cutting edge.”

Thus behold the 24 bottles in Enomatic, self-service dispensers. And no matter where you are in the large space, the wine list only comes in one form and–paper-be-damned–it’s digital.

It awaits on the bar, propped up by a little kick stand in the back, beckoning you with “SD26″ on the screen. The hostess said that if there were a paper edition it would be “too big” given the amount of wines available. I couldn’t resist and picked up the 9×5 tablet and started tapping the touch screen. First fields: red, white or bubbly? Then drill down: glass, half bottle or bottle? Then drill down again: a list of producers, regions and vintages.

Drill, baby, drill! But this tablet system is a dry hole. When you eventually arrive on a page you want, there is the option to sort by price or alphabetically. Despite having interactive capability, the digitized wine list remains merely a list. There are no descriptions of the wines. No ability to sort by style. Few images. No suggestions for pairings with items on the menu. No interactions such as the ability to rate the wine that you had after you tried it and then coming up with a short list of popular picks or sorting by user-generated rankings. No internet access. So you’re pretty much left where you were with a paper list: talking with the sommelier for a suggestion.

Although the inventory could be instantly updated, the wines probably don’t change too often: the server I spoke with in the front said that the 24 wines in the Enomatic machines have been there since the opening and will likely be there through the new year.

So, really, the substance of the wine list doesn’t appear to benefit form the style of the tablet. It seems to have been done just for the tech of it.

SIPPED: American wine
The White House continues pouring only American wines, so far from four states at official events. The first state dinner is coming up next month–stay tuned for what the Obamas pick for Prime Minister Manmohan Singh! [Obamafoodarama]

SPIT: American wine; SIPPED: generosity
While dining in lower Manhattan last weekend, Chief Justice John Roberts and his wife Jane sipped a bottle of Villa Mangiacane, a Chianti. When they finished their meal, they offered the rest of the wine to a neighboring table, specifically, Gay Talese who blogged about it for City Room.

SIPPED: wine service tips
A budding restaurateur offers his first 50 service tips for his staff, including several wine related ones including “For red wine, ask if the guests want to pour their own or prefer the waiter to pour.” [You're the Boss, NYT]

SPIT: old vines; SIPPED: apartment complex
Philip White, a wine writer in Australia, has a scathing critique of Constellation, one of the world’s largest wine makers and marketers, and their apparent plans to scale back in Australia. Particularly irksome to him was the uprooting of John Reynell’s 161-year-old vines at Reynella; 41 “tiny apartments” will replace the vines. [INDAILY]

With restaurant markups commonly 300 or 400 percent you could be forgiven for answering, “never.” But right now, there’s a restaurant in NYC where the head sommelier is clearing out his inventory. Unfortunately, he’s already blown through most of the wines that cost him less than $300. But for all (both?) the high rollers out there, the wines that he bought for north of $300 and he has multiple bottles of, he’s happy to part with them for as little as $100 above his cost. As silly as it sounds, that means that a wine that costs $750 a bottle in a store might only cost $600 at the restaurant!

Consider another example. The sommelier told me that one patron wanted to spend $900 on the Domaine Romanee Conti, Grands Echezaux, 2005. But the sommelier asked him if he would like a better wine that’s drinking better now, the DRC, La Tache, 2006 for $750. The diner readily accepted. Fancy that, a downsell! (is that even a word?)

The price reductions are indicated not on the wine list, however. The somm told me that he gives them mainly to regulars or “people who seem nice.” So if you have an anniversary, marriage proposal, big birthday, or other celebratory event coming up no matter which fine restaurant you’re in, it might not hurt to indicate your (high) price point and ask if that’s the most exciting thing in that vein (cough**cough**price) on the wine list.

Unfortunately, the sommelier requested anonymity since he said that there is no across-the-board policy. But in other NYC deals, Veritas, the wine shrine on 20th St., is offering 25% off all wines on the list. And Bar Boulud is offering a “Pannier du jour,” wherein a magnum, jerobaum, imperial or Methusalem is hauled up from the cellar, uncorked and sold by the glass for between $19 and $29 a glass. It may sound like a lot but some recent selections have included the 04 Jadot Bonnes-Mares (3L) and the 1978 Ducru Beaucaillou (mag). Maybe if you get the last glass you could take the bottle home?

At the lower-priced value end, Perry Street, Jojo, and Vong each offers a red and a white bottle of wine for $20 at lunch time as well as a $5 wine by the glass.

Hit the comments with other deals you know about!

The NYT ran a story yesterday about wine served in restaurants from refillable tanks. It’s a win-win idea since it lowers the cost per glass of wine reduces wine’s carbon footprint with less packaging mass, similar to the bag-in-box idea I detailed in the Times last summer.

Let’s just hope the restaurants that do use the system pass on the lower costs to diners. Such is the case of those detailed in the story. Last spring, I also saw an affordable tank wine (“Mas vino,” pictured above) offered by the glass at Small Shed Flatbreads in Mill Valley. I didn’t try it because I was too busy trying a prosecco.

Fans of the Steelers and the Cardinals who make it to Tampa for this year’s Super Bowl on February 1 are, given the scant attention paid to wine at stadiums, likely to have few such vinuous distractions. But Tampa does have one wine destination worth flagging: Bern’s Steakhouse.

The restaurant has a legendary wine list with about 600,000 bottles that have been accumulated constantly since the restaurant opened in the 1950s. Some are housed in the 3,000+ square foot wine cellar in the restaurant but the bulk of the collection is stored in two temperature controlled warehouses off premises. Stars of the collection include an 1851 bottle of Gruaud Larose, some Madeiras from the 18th century, and large verticals of Bordeaux.

I’ve never been to the restaurant but I was talking with an NYC wine collector last year and he told me about weekends that he and his wife like to take in Tampa to visit Bern’s. They go with four to eight friends and make reservations for Friday and Saturday night. They have a lengthy meal on Friday, sleep in on Saturday, get manicures or play golf (they said there’s not a lot to do), then go back for a huge, long dinner on Saturday that can last ten hours at the table as they plunder the cellar. Whoa! Who knows if they are keeping this up hedonism in recessionary 2009 but it shows what damage wine lovers could do at the restaurant. A lot more than in the stadium, that’s for sure!

Related: “Eric Renaud Senior Sommelier” [WSJ.com]

Filling it up with some red from last night, I took a sip of the wine before screwing on the lid. Still passable on day two. I screwed on the lid. I sucked.

Mrs. Vino: “Obscene!”

Me: “Frustrating!”

It was kind of like having a governor on your car that prevents it from going over 50 miles per hour. Or 5 miles per hour as the case may be since a mere drip escaped at a time.

I tried a fresh aromatic white. Sipped with the lid off, I got lots of nice aromas of tropical fruits etc. Once I screwed on the rubber nipple, those aromas were trapped! I felt like one of those subjects in the Cal Tech study. Yes, it’s a $100 wine! Whatever you tell me! Just give it to me in a glass!

Prediction: within a week, the restaurant will be offering normal stemware as well.

So when will Riedel get into the baby bottle market?

Because men can generally put away more food and alcohol, “men spend more, women spend less,” said Steve Dublanica, author of the recent best seller “Waiter Rant.” In addition, he said: “Men eat and leave. Women eat and stick around.” So a server attending to women may have to wait longer “to turn the table over, get another group, get more tips.”

In a follow-up blog posting, Bruni added this tidbit too from a restaurant veteran: “When drunk,” she told me, “men fight, and women vomit.” (Except for Jermain Dupri who vomits in his girlfriend’s (Janet Jackson) lap after which she squealed and had her driver high-tail the Maybach outta there.)

Do you encounter different service at restaurants, particularly when it comes to wine service such as ordering and sampling the bottle? If so, is it supremely annoying or entirely appropriate?

Goldstein, the author of The Wine Trials, has a posting up on a new web site describing how he invented a restaurant name, Osteria l’Intrepido, a riff on “fearless.” Then he typed up a menu (“a fun amalgamation of somewhat bumbling nouvelle-Italian recipes”), put together a wine list, and submitted both to Wine Spectator–along with the $250 fee. The list was approved and given an Award of Excellence (see screenshot).

Then Goldstein decided to add a twist. To the tape:

It’s troubling, of course, that a restaurant that doesn’t exist could win an Award of Excellence. But it’s also troubling that the award doesn’t seem to be particularly tied to the quality of the wine list, even by Wine Spectator’s own standards. Although the main wine list that I submitted was made up of fairly standard Italian-focused selections, Osteria L’Intrepido’s “reserve wine list” was largely chosen from among the lowest-scoring Italian wines in Wine Spectator over the past 20 years.

Click through for the list complete with WS annotations and scores.

Reached by phone today, Goldstein said that he also presented this information at the annual meeting of the American Association of Wine Economists in Portland over the weekend.

“I didn’t have any empirical evidence of the quality of the restaurants other than my own impressions,” he said. “I wanted to see what the standards of the Awards of Excellence were. The results speak for themselves.” His experience will be part of an academic paper he is working on about standards for wine awards.

In 2003, Amanda Hesser explored the Wine Spectator restaurant awards in a piece in the Times entitled “A Wine Award That Seems Easy to Come By.” She concluded that the 3,573 restaurants that year grossed Wine Spectator $625,275. But the annual application fee then was $175 as opposed to the $250 that Goldstein and others paid for their application fee this year.

During lunch there yesterday, I asked if they actually accepted euros for payment. They said it is for informational purposes only to help their European guests make the conversion. Must be a pretty picture for the Europeans! The only catch for them as they order their magnums is that the price on the menu does not include service and tax as is the norm in Europe, which could lead to a 25 percent upside surprise when the check comes.

The vile practice of butting in and pouring wine without being asked is the very height of the second kind of bad manners. Not only is it a breathtaking act of rudeness in itself, but it conveys a none-too-subtle and mercenary message: Hurry up and order another bottle.

The same thing bothered Roger Cohen who took his complaints to the unlikely location of the op-ed page of the New York Times:

I was dining the other night with a colleague, enjoying a respectable Russian River Pinot Noir, when he said with a steely firmness: “We’ll pour our own wine, thank you.” This declaration of independence was prompted by that quintessential New York restaurant phenomenon: a server reducing a bottle of wine to a seven-minute, four-glass experience through overfilling and topping-up of a fanaticism found rarely outside the Middle East.

Finally, the generally sunny John and Dottie dropped the hammer on wine pairing menus in the WSJ in February saying that at Le Bernardin “the wines came and went as a blur” and that, in general, ordering the wine pairing menu “can mean being treated like a rube.” Although tempo was their biggest gripe, they also criticized other aspects of the service including glassware and wine freshness.

So is wine service in American restaurants going to the dogs? Eric Asimov did note a labor shortage two years ago in skilled staff. But Mike Steinberger argued convincingly that American sommeliers were better than their French counterparts.

One thing is for sure: markups are high and a recession is nigh. Gallo, not a name one usually thinks of in restaurants, recently admitted that a weakening in dining out was crimping their overall sales. If diners start staying home then maybe wait staff will be able to linger longer.

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I put the question to Ed Levine who runs the food juggernaut SeriousEats.com. Ed is friends with such wine luminaries as Josh Wesson of Best Cellars and Daniel Johnnes of Daniel Boulud’s restaurants who have poured him many great wines, trying to convert him to wine’s pleasures. To no avail. With good humor, Ed told me “I’ve never had a wine that takes food to the next level. I’ve never had a wine that impresses me like a great hamburger.” He also cited cutting wine as a good way to cut calories.

While Ed just doesn’t like wine, which is fair enough, he suggested that other food writers might be intimidated by it. That may be true since there are a lot of details about wine, from the producer name, to the vintage, to the grapes and where they were grown. But that shouldn’t stop an thumbs up or thumbs down for a certain wine and why it did or didn’t work with a certain dish. A lot of food writers are all too happy to have an opinion about a hamburger and if they don’t like it, then it’s a bad hamburger. By contrast, if they don’t like a wine, I fear they think it reflects badly on them as if they should know more about it. That’s too bad.

At least food writers aren’t alone: wine is woefully underrepresented in food TV shows, and, as we’ve discussed before, it’s not likely to change on the Food Network. How about the Travel Channel? When Tony Bourdain advises his viewers about which wine goes with still-beating snake heart, then we’ll know a page has been turned in the way foodies think about wine.

What makes food writers neglect the cork in favor of the fork: a lack of interest? Price? Intimidation/lack of confidence? Rampant teetotalerism?

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SIPPED: Cork back for an encork
When a member of the Culinary Institute of American saw my cork iPhone case in February, she exclaimed that it would be the perfect product for recycling their corks! But apparently someone had other plans as the 900 corks pulled there a day will now be recycled in a new program called ReCORK America, sponsored by a cork producer to underscore the “natural” qualities of cork. But what is the carbon footprint of sending all that cork into be recycled into floor tile (and sidebars for wine blogs). Wouldn’t the CIA be better reusing them as festive holiday wreaths–or those iPhone covers?!?

SPIT: Critter labels
On the heels of our worst wine label contest comes more advice, this time from Wines & Vines. One item: a label designer Down Under has a “no critters” policy after seeing the kangaroo reinvented some “50,000 times.” [Wines & Vines] Related: ”

SPIT: Brunello di Montalcino
Not content with the FAA’s Global War On Toiletries, US federal authorities are now turning their eyes on another liquid: Brunello di Montalcino! A recent scandal has revealed blending of grapes other than sangiovese, the only one permissible under the local DOC rules in the wine. Now, as a result, the feds are threatening to block US imports of the pricey Italian wine as of June 9. “Part of our mandate is to make sure all labels are truthful, accurate and not misleading to the American consumer,’’ Mr. Resnick of the US Alcohol and Tobacco Tax and Trade Bureau told Eric Asimov. Um, OK, how about starting with Korbel “California Champagne”? [NYT]

SPIT: asparagus in December
In a piece that, oddly, has not received much attention here in the US of A, celebrity chef Gordon Ramsay–known for his high-end restaurants in several countries as well as cursing like, well, a chef–lays into out-of season like nobody’s bidness calling for it to be outlawed in the UK. While absolutely laudable in principal, the legislative angle may be the wrong way to achieve this policy goal. And let’s hope eating local in his case doesn’t mean eating any more horse! [BBC]

SIPPED: Wine into water
Wine & Spirits magazine will be holding two public tastings in Los Angeles and Seattle that sound like fun with good people and good wines. Since I gave up bottled water for thirty days and lived to tell the tale, I like the secondary cause too: $5 of each ticket will go to local water conservation organizations. [Wine & Spirits Hotpicks]
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