Sancerre to bid adieu to the AOC system?


The growers in the Sancerre AOC are more pissed off than pipi du chat. According to Jim Budd, their hackles have been raised because the national appellation bureau is closing their Sancerre outpost and centralizing regional functions in Tours, about 120 miles away from Sancerre. Jim says the growers find the situation so frustrating that they have talked to intellectual property experts about withdrawing from the AOC framework and using Sancerre as a trademark.

For all (both?) of the wine law buffs among us, this would present a sticky situation. INAO, the regulatory authority, is zealous in defending their geographic indications against FOREIGN transgressions and imitators. But what if a bunch of growers effectively withdrew from the AOC system and wanted to take the name with them. Sancerre has huge name recognition so the stakes are high–it will be fascinating to watch how this plays out. Perhaps it is bargaining to get their local office back but the growers’ frustration may lie deeper than that.

It’s the latest evidence that the AOC system is broken.

Related Posts with Thumbnails

2 Responses to “Sancerre to bid adieu to the AOC system?”

  1. […] Colman brings attention to a fascinating story in Sancerre, where growers are thinking about “withdrawing from the AOC […]

  2. In truth, hardly likely that will happen, although it would have been a welcome shake-up.


Wine Maps

Recent Comments

Recent Posts

See my op-eds in the NYT
"Drink Outside the Box"
"Red, White, and Green"


Monthly Archives


Blog posts via email



Wine industry jobs


One of the “fresh voices taking wine journalism in new and important directions.” -World of Fine Wine

“His reporting over the past six months has had seismic consequences, which is a hell of an accomplishment for a blog.”

"News of such activities, reported last month on a wine blog called Dr. Vino, have captivated wine enthusiasts and triggered a fierce online debate…" The Wall Street Journal

"...well-written, well-researched, calm and, dare we use the word, sober." -Dorothy Gaiter & John Brecher, WSJ

jbf07James Beard Foundation awards

Saveur, best drinks blog, finalist 2012.

Winner, Best Wine Blog

One of the "seven best wine blogs." Food & Wine,

One of the three best wine blogs, Fast Company

See more media...


Wine books on Amazon: