The Brangelina rosé: did the trade misjudge?

miraval Celebrity wines have proliferated in recent years. In fact, so has celebrity everything from books to cookware. We are in the era of the brand extension!

So it was no surprise to see headlines this spring that the revamped Chateau Miraval rosé, from the provencal estate of Brad Pitt and Angelina Jolie, had “sold out to the trade in five hours.” The subtext was that the Brangelina rosé was going to be hot and you would be lucky to get some.

Yet in the past couple of weeks, I’ve seen the wine on store shelves, wine.com just pushed it today in an email, and one store even had it on closeout. What gives? Dry rosé is such a hot category, Brangelina’s star power is en fuego, the Perrin family of Beaucastel is involved in the production, and the $25 wine has distinctive packaging so it really seems logical that wine would have told out quickly. But it hasn’t “Gone in 60 Seconds.” Watch for their names to appear in bigger font for the 2013 vintage.

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11 Responses to “The Brangelina rosé: did the trade misjudge?”


  1. What serious grounded person could possibly care what these two self absorbed twits are behind. We’re finished if we think they know anything beyond pretending to be people they aren’t. Including knowledgeable wine consumers.


  2. The wine isn’t that exciting and is overpriced relatively speaking. For another $10 you can get Domaine Tempier which is considerably better.


  3. Frank – I agree that it has the whiff of a vanity project. But at least the celebrities involved in this wine know where the wine comes from since they own the estate–too many wines that celebrities attach their name/image to is dreck sourced on the secondary market. Although I haven’t had the wine, I would not dismiss it out of hand before doing so.

    John – I agree it probably has to do with price. If the wine were below $20 a bottle, I’m sure it would be sold out. As you say, there are a lot of excellent wines that happen to be rosés around the $25 price point. Have you had the Pradeaux 2012 rosé? Mmmm, delicious.


  4. I did taste their wine. It’s a very nice rose, if you can get it for $15. For $25 it’s a scam. I’d rather get 2 bottles of a $12 provecal rose than one of these!


  5. The problem is they made a Rose. Most people drinking real rose will not spend that much and those who like their movies don’t really understand rose and think it is White Zin. Should have made a semi sweet red that people would flock to buy and say how much they like dry red wines.


  6. There are a few factors here to consider:
    1. There is an amazing variety of Rosé available on the market, with a lot of them priced under $15
    2. The public en mass still doesn’t get the Rosé – by the color and name many people associate it with White Zinfandel, which is now expected to be dissed.
    3. Everybody who wanted, got a bottle to try – but very few came back to get a case – there are way too many other wines to buy in that price category…


  7. I tasted the Brangelina rose. I thought that it was the most bitter wine I have ever tasted. It was like putting three of those strips that determine whether or not you can detect bitterness on your tongue at the same time. Yes, I can detect bitterness. To be fair, I don’t like rose, and I should taste it again (which is not going to happen). My husband didn’t think that it was that bad.


  8. [...] Colman wonders if the wine trade misjudged the Brangelina [...]


  9. A friend got the wine at a discount and we tried it. It was decent. But, as others have written here, there are lots of better roses in the $12-15 range, including Provencal roses.


  10. This is the very first comment I have ever posted to a blog .
    And it may be my last ! I have a hard time understanding how
    You Dr Vino post something about a wine you have not even tasted.
    That being said and being a BIG fan of madame LuLu’s wines thewine as you call bla bla bla is really quite good and the Perrin family
    should be proud .
    And the guy who get Tempier for $10 more has to be
    Really connected !!


  11. “This is the very first comment I have ever posted to a blog .
    And it may be my last ! I have a hard time understanding how
    You Dr Vino post something about a wine you have not even tasted.
    That being said and being a BIG fan of madame LuLu’s wines thewine as you call bla bla bla is really quite good and the Perrin family
    should be proud .
    And the guy who get Tempier for $10 more has to be
    Really connected !!”

    D A Miller with 30 years experience this is the first time you have posted a comment in a wine blog. Wow! Maybe if they used your services they would be moving more $25 rose.


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