Riunite, so nice

One of the popular features on this site is the challenge of the “impossible food-wine pairing.” But while we often focus on the virtues of sparkling wine with zany foods, there’s one that a classic 80s commercial told us about: Riunite!

Today, a blast from wine advertising’s past. While the refrain of “Riunite, on ice” is well-known, don’t forget the other compelling text: “Riunite and burgers so nice. Riunite and tacos so nice….goes great with all your favorite foods.” Problem. Solved.

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4 Responses to “Riunite, so nice”


  1. I believe they said the same thing about Coca-Cola back then, too.


  2. “So Nice” to hear from you Dr. Vino. Have you seen our latest version?

    We’re still on ice & still, So Nice: http://ow.ly/ma7SZ


  3. I was drinking Riunite when I met my husband. At least it was wine.


  4. OMG i love these old ads. Simple times! i loved sampling whatever mom and dad had in the fridge or cupboard when they were away! Mateus and Lancer’s are products i remember well.


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