En primeur prices out early: end of an era?

Tis the season to pre-buy Bordeaux. The chateaux have decided to price their wine lower on the whole, with Mouton and Margaux reducing prices by about 30% from the 2011 vintage this week. That’s generally prudent since the vintage is considered of lesser quality and it’s against the backdrop of a soft economy.

Yet perhaps the most notable item about the en primeur pricing so far is that the prices have been released before the Wine Advocate scores (due out any day) have been published. It could signal an end of an era–one US trade buyer told me that the chateau were consciously trying to break away from having prices intertwined with the Wine Advocate scores. But it also could be that some other properties are trying to get a jump on what may be bad news. Which explanation do you favor? Either way, it will be interesting to see what happens to the price of those that have been released after the Wine Advocate scores are released tomorrow.

Bucking the trend of lowering prices, two right bank producers, Pavie and Angélus, have raised their prices by 30%. Both the properties were promoted to “Grand Cru Classé A” in the reclassifcation of St. Emilion wines last year. Apparently, there have been crickets for these wines as James Molesworth tweeted “And I’m hearing after their prices increases Pavie and Angélus are moving about as much of their ’12s as Latour did… #getit?”

Chateau Latour stopped selling their wines as futures last year.

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One Response to “En primeur prices out early: end of an era?”

  1. yawn bordeaux make Napa almost look like buys HA


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