The Super Bowl drinks score? Beer 42 – Wine 32

super bowl wine

It was just an aside from the podium during Danny Brager’s talk on the state of the wine industry. But the Nielsen wine guru said that wine is closing in on beer among viewers of the Super Bowl. According to their polling, 71% of viewers will have carbonated beverages (aka soda), 42% of viewers will have beer, 35% will have bottled water, 32% will have wine, and 22% will have spirits. I’m not a math whizz, but I think that adds up to a whole lot of bathroom breaks!

The survey info came out yesterday and included information on food consumed during the Super Bowl. As you might expect, it included many of our “impossible food-wine pairings.” So, from the archives, here they are:
* Chips and Salsa
* Buffalo wings
* Seven-layer dip
* Pizza

Bonus: “Betting wine for football
Bonus bonus: “How and why did light beer come to be the choice of NFL viewers?

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2 Responses to “The Super Bowl drinks score? Beer 42 – Wine 32”


  1. Seven-layer dip, a nice beaujolais? or maybe a big richer white rhone or spanish one


  2. I’m making chile con carne, and we’ll start with a Black Kite Pinot Noir. Only American wines at our party. The bigger the better.


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