BREAKING: Trader Joe’s raises the price of Two Buck Chuck

Trader Joe’s is raising the price of Two Buck Chuck from $1.99 to $2.49, citing higher costs. Introduced in 2002, it’s kind of hard to believe they hadn’t raised the price already. Oh, and people are already throwing around “upchuck” as a new nickname after the price increase–or, wait, was that a tasting note?

Good thing I loaded up on Charles Shaw while it was still $2–my wine collection has now appreciated by 25%! Mmm, aged Charles Shaw…

Oh, and it’s been about $2.99 in NYC for a while.

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5 Responses to “BREAKING: Trader Joe’s raises the price of Two Buck Chuck”

  1. Two Buck Chuck is sold here for about the same price as in NY. So the price raise is not the crushing blow that it would have been otherwise.

  2. Hi Robin,

    Ha, glad you can live with it! 😉

    Frankly, and I probably should have mentioned this in the piece, but the grape prices have been rising and any overhang of pricey wines has largely dried up. Thus we could see other low-priced brands follow Two Buck Chuck’s “upchuck” lead and raise prices; similarly, the relative shortage of fine wine should put pressure on the flash sale model of wine retail (or affiliated retail).

  3. One other thing about Charles Shaw in NY: I’d be surprised if it’s only a 50 cent raise in NY. Will probably be $1.00 increase given the distance and the introduction of another “tier” in the system.

  4. my goal was to always try two buck chuck in California my times there always seemed to ‘forget’ guess now I can never try a two buck chuck, a sad day inded


  5. And don’t forget, folks, TWO BUCK CHUCK SUCKS!!!! Please, please, please STOP BUYING THIS CRAP!!! It does a disservice to the wine world when people think that this stuff is what wine is supposed to taste like.



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