In Europe the labelling tells us a great deal about a wine, and all though most consumers will spot an Amercian Chateau a mile away at a quick glance you must admit it mildly misleading.

If a friend knowing relatively little about wine brought me a bottle proudly assuming he had bought me a French wine as it say’s Chateau on the label, he would have been mis sold or one might even say conned.

Perhaps as some one else mentioned an alternative spelling to make the distinction clear?

I also think there are a number of other foreign markets that make more sense for a winery, or distributor to try and break into given the difficulty and marketing challenges anyone would face selling American wine in France.