I’ve been using SevenFifty for about 2 months now (Gianfranco got me on early) & use it all the time. I was at the Verity tasting as well & used the mobile app without a hitch! As someone who has worked on both the distribution & buying ends, the clarity & ease of this site is exactly what’s needed.

Another important part about SevenFifty is how they’ve managed to provide all this information without cutting out the role of the Sales Representative. I know a lot of “Old School” reps out there who are a bit wary about websites making their jobs obsolete. The guys at SevenFifty,though,first focused on making their site work for the reps (sales sheets, account tracking etc). I think any serious distributor should strongly consider using this service because it will free up enormous amounts of time for their (hopefully) busy sales reps.

The truth is,whether or not the “Old School”-ers like it, the industry is going to gravitate towards greater clarity. I’ve already placed orders with two companies I previously did not buy from, whose products I found on SevenFifty. To the Big Wigs out there: use it or not, many of your competitors are already on board with SevenFifty & those are the companies my store is going to do business with!

They are innovating at the side of the supply chain funnel between the distributor and the retail buyer.

I’m the founder of a startup, theLocalSip (www.thelocalsip.com) a community marketplace connecting neighborhood wine shops with wine lovers across NY. Our community is where the wine meets the web for the consumers.

Thanks!

Hope consumer version will be available soon…