Daniel Boulud’s various restaurants have attracted wine geeks not just for the thoughtful food preparations to pair with the fruits of the vine but also for the gems in the cellar. Michael Madrigale at Boulud Sud and Bar Boulud has been offering glass pours from rare big bottles for a while.
Now Caleb Ganzer, the new sommelier at DB Bistro Modern in midtown, and Daniel Johnnes, Corporate Wine Director for the Boulud restaurants, have started public bidding for wines on Twitter that prospective diners can enjoy in the restaurant. Each Monday at noon, he lists a wine’s starting bid, tags it with #DBwinebid, and, via Twitter, the can bid it up during the following 24 hours or so (highest bid at 5 PM each Tuesday wins). Recent offerings included a 2011 Turley white zinfandel starting at $10, a 1988 Gruaud Larose that was won for $80, and Coche-Dury Meursault 2008 for $160. The current offering is a G. Roumier, Chambolle-Musigny, 2009 with a bid of $100, cheaper than many retailers list the wine. Don’t forget that in a timed online auction, sniping can often lead to success.