DBwinebid – Tweet to win
Daniel Boulud’s various restaurants have attracted wine geeks not just for the thoughtful food preparations to pair with the fruits of the vine but also for the gems in the cellar. Michael Madrigale at Boulud Sud and Bar Boulud has been offering glass pours from rare big bottles for a while.
Now Caleb Ganzer, the new sommelier at DB Bistro Modern in midtown, and Daniel Johnnes, Corporate Wine Director for the Boulud restaurants, have started public bidding for wines on Twitter that prospective diners can enjoy in the restaurant. Each Monday at noon, he lists a wine’s starting bid, tags it with #DBwinebid, and, via Twitter, the can bid it up during the following 24 hours or so (highest bid at 5 PM each Tuesday wins). Recent offerings included a 2011 Turley white zinfandel starting at $10, a 1988 Gruaud Larose that was won for $80, and Coche-Dury Meursault 2008 for $160. The current offering is a G. Roumier, Chambolle-Musigny, 2009 with a bid of $100, cheaper than many retailers list the wine. Don’t forget that in a timed online auction, sniping can often lead to success.
On July 24th, 2012 at 1:20 pm ,RobinC wrote:
What an interesting concept. Those New Yorkers are always thinking.
On July 24th, 2012 at 3:14 pm ,Mariano wrote:
Great idea. Something like this in Spain? Lets hope so!
Regards
On July 25th, 2012 at 8:01 am ,Terroirist: A Daily Wine Blog » Daily Wine News: Praising Parker wrote:
[…] Colman highlights the new effort by Daniel Boulud’s restaurant group to host wine auctions – on twitter – for bottles that […]
On November 7th, 2012 at 4:32 am ,biogetica wrote:
That is a very catchy idea and has the potential to go BOOM the good way. 🙂