Pimp my ride: La Gramiere’s wine truck

La Gramiere’s wine tasting truck (see inset of truck before Amy pimped her ride)

Have you eaten lunch or ice cream from a food truck and thought there was something missing? I have. Where’s the wine truck? It has been found in the south of France.

Amy Lillard, an American who is living the dream of making wine in the Rhone under her La Gramiere label, recently posted a picture to Facebook of her newly refurbished wine truck. She details the conversion of the Citroen on her blog saying that the truck will serve as a mobile tasting room:

We’re going to do evening tastings with tapas and wine, sometimes in our vineyards as the sun goes down, sometimes in the surrounding villages! We are also going to be inviting guest “vignerons” to pour their wines along with ours, and guest chefs to cook for us! Sounds fun doesn’t it?

Good to see that the turn in French wine policy toward the puritanical hasn’t prevented such creativity. Of course, licensing laws in the US give this a 0.0001% chance of ever happening here. So get your fix in France. The Super Camion de Dégustation was last seen at the evening market in Uzès…

Related: Food Trucks in Paris? U.S. Cuisine Finds Open Minds, and Mouths [NYT]

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8 Responses to “Pimp my ride: La Gramiere’s wine truck”

  1. Actually, I think you estimate of the probability of it occuring in the USofA is far too high. A few more preceding zeros are in order.


  2. Nice truck, but to anyone who knows what a pimp actually is and what a pimp actually does, and to whom, the use of ‘pimp’ to mean ‘dress up’ should be irredeemably vulgar.

  3. Tom – Ha!

    Bill – “Pimp My Ride” was actually a show on MTV.

  4. there is already a beer food-truck in Portland.


    I’m sure a wine-truck is not too far off

  5. I know about the TV show Dr V, and that’s no excuse. Nor is the fact that the ‘editors’ of the NYTimes have used it too.

  6. We’ve launched a Kickstarter program to help us finish outfitting the truck, you can check it out here: http://www.kickstarter.com/projects/246909938/la-gramieres-mobile-wine-tasting-truck

    Thanks againg for the post!

  7. Gabe – Wow, I’m astonished to think that there are municipal authorities that would greenlight such a project. Only in Portlandia, I guess!

    Amy – Good luck with the truck.

  8. Uptight folks like Bill are the reason why a wine truck of this type will not take off in the good ol’ U.S. of A….


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