Price discovery has made life quite difficult for the wine industry, but in the end that will benefit the industry as a whole once the dust settles. Price discovery has hurt the producer and the retailer (restaurants too) the most. Wholesalers are only irritated by the inconvenience of it and the whining of both their suppliers (wineries) and clients (retail & restaurants). The more pain felt the quicker the changes.

i once told my friend josh that i wanted to work in the vineyard, but could make more money working in the cellar. he told me if i wanted to make money, i should get a job working at a bank. its amazing how many times i’ve reminded myself about that statement.