Chateau Latour to halt futures – what do you think??

onion what do you think Chateau Latour to halt en primeur

After the 2011 vintage Chateau Latour, owned by billionaire Francois Pinault, will not pre-sell their wine as futures. What do you think?

“That’s great. It’s good to see a billionaire doing the right thing for a change by not ripping off millionaires. Also, Salma Hayek is hot.”
-Mandy Street, Occupier

“I’m disappointed. Now when I boast on eBob that I bought all the (98-100)-point wines before the scores come out, it won’t include Latour.”
-Mark S. Quire, Systems Analyst

“Is Chateau Latour the one with the kangaroo on it?”
-Bruce Babcock, undergrad

pixel

6 Responses to “Chateau Latour to halt futures – what do you think??”


  1. Jim Budd seems to think it’s a good idea.


  2. I would not buy an unfinished wine, unless I tasted it myself and could form an opinion regarding it’s possible qualitative evolution.


  3. When will the wine world understand that en Primeur has little to no relevance to the finished product in Bordeaux ? When will Mr Parker halt evaluating wines that are not finished ? Why does a winery such as Château Latour come up with this idea now ? How many more of such “heretic” questions do you need ?


  4. It sounds as thought the ramifications of this are unclear but scary for those in the wine business. I guess this is why Francois Pinault is a billionaire.


  5. Dr. V, great use of the onion stock “man on the street photos.”

    On Latour, yawn, Latour is a wine unicorn that only exists in legends at this point. They could say they were going to send all future wine produced at their estate to be aged in Newt Gingrich’s moon colony and I would still be challenged to care less.


  6. PS. After some consideration, I realize that Château Latour will pocket a LOT of money, because they won’t sell at the less expensive primeur prices.

    They will decide when and how much Latour will enter the market. This is great for controlling supply and demand.

    Now, will those who like to speculate hold a grudge?


winepoliticsamz

Wine Maps


Classes

My next NYU wine classes: NYU

Recent Comments

Recent Posts

See my op-eds in the NYT
"Drink Outside the Box"
"Red, White, and Green"

Highlights

Monthly Archives

Categories


Blog posts via email


@drvino








Wine industry jobs

quotes

One of the “fresh voices taking wine journalism in new and important directions.” -World of Fine Wine

“His reporting over the past six months has had seismic consequences, which is a hell of an accomplishment for a blog.” -Forbes.com

"News of such activities, reported last month on a wine blog called Dr. Vino, have captivated wine enthusiasts and triggered a fierce online debate…" The Wall Street Journal

"...well-written, well-researched, calm and, dare we use the word, sober." -Dorothy Gaiter & John Brecher, WSJ

jbf07James Beard Foundation awards

Saveur, best drinks blog, finalist 2012.

Winner, Best Wine Blog

One of the "seven best wine blogs." Food & Wine,

One of the three best wine blogs, Fast Company

See more media...

ayow150buy

Wine books on Amazon: