What do Motörhead, AC/DC, Whitesnake, the Rolling Stones, and Dave Matthews have in common? Well, besides never being in the same playlist on one person’s iTunes library, these musicians have all released their own wine labels recently. Sadly, none of them could probably identify the vineyards used for making said wines. (Perhaps Matthews could; he is apparently a vintner in Virginia but this wine is something different from California.)
I understand why these wines come about: someone approaches the celebrities as yet another way to cash in on their fame. But what I don’t understand is who buys them. You like Motörhead? Fine, crank Ace of Spades up to 11. But leave the wine selection to someone else.
I’m holding out for the Keith Jarrett wine, an improvisational blend that has a 20-minute finish. Or the Bob Marley wine. (Oops, I guess pot wine is already available, apparently.)