From your playlist to your wine list?

motorhead wine What do Motörhead, AC/DC, Whitesnake, the Rolling Stones, and Dave Matthews have in common? Well, besides never being in the same playlist on one person’s iTunes library, these musicians have all released their own wine labels recently. Sadly, none of them could probably identify the vineyards used for making said wines. (Perhaps Matthews could; he is apparently a vintner in Virginia but this wine is something different from California.)

I understand why these wines come about: someone approaches the celebrities as yet another way to cash in on their fame. But what I don’t understand is who buys them. You like Motörhead? Fine, crank Ace of Spades up to 11. But leave the wine selection to someone else.

I’m holding out for the Keith Jarrett wine, an improvisational blend that has a 20-minute finish. Or the Bob Marley wine. (Oops, I guess pot wine is already available, apparently.)

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9 Responses to “From your playlist to your wine list?”


  1. Dear Doc V,
    Just let me know when you are ready to put blends together for the inaugural vintage of Tyler’s Crossing, Colman’s Own Brand or Beaux Freres(Is that name taken?). Please be assured on your private label that you could taste the fruit on the vine as we walked the vineyard before harvest, and I’m confident you would be able to articulate the attributes of the AVA and vineyard site. Now is the perfect time of the year to get started. Are you going to let Marilyn Manson make all the cash while you leave celebrity wine money on the table?


  2. I would try Whitesnake Zinfandel. David Coverdale seems to know quite a bit about wine. There are apparently a ton of celebrities who have given their names to wines that no one has ever heard of.


  3. You forgot Maynard James Keenan’s endeavors in Arizona. Although he seems to be doing it more for the passion rather than just cashing in.


  4. I’m assuming the Keith Jarret wine would be sold in four bottle box sets?


  5. Mike – Funny! Tempting! ;-)

    Hi Stefan – Yes, I intentionally omitted Maynard Keenan since he at least appears to actually be into his AZ vineyards (even if the first vintages were from CA to get the production out faster).

    Robin – maybe this is the same for Coverdale?

    Gab – ha, good one!


  6. I don’t care much for his music, but it seems like Matthews has some bona fides:

    http://www.foodandwine.com/articles/the-wine-worlds-no1-rock-star


  7. Don’t forget Bruno de Conciliis- a Italian Trumpeter. . . Good wines too!

    http://www.67wine.com/main.asp?request=SEARCH&search=%20%20conciliis


  8. […] are winemakers who are celebrities and celebrities who are winemakers. Here’s a few of the […]


  9. Love your blog! I am a marketing communications assistant for a label company, I’m currently writing a blog on people’s favorite wine labels (design) – I was wondering if you would like to participate in the blog? I mean input from Dr. Vino is pretty much as good as it gets! Shoot me an email if you’re interested! We’d love to have you! :)


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