Scent of a woman — and a wine — through her nail wraps

Has merlot rosé ever inspired anything? Apparently it has: scented nail wraps. The pink appliqués come from Gallo Family Vineyards to support their new merlot rosé in the UK. Rubbing the wraps releases ripe plum, blueberry and hints cranberry, scents allegedly found in the wine itself. Here’s their marketing spokesperson:

Nail wraps are the latest craze to hit the beauty industry. By producing the first ever scented version we have created an innovative marketing vehicle that will allow us to engage with women outside of the wine isle, ensuring maximum visibility for the brand and ultimately driving sales.

Ah, ladies who get marketing outside of the wine “isle” (Madeira? Lanzarote? Sicily?) have all the fun. I’ve heard of brand extensions before, but never as nail extensions.

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7 Responses to “Scent of a woman — and a wine — through her nail wraps”

  1. I hope they follow up with a Thunderbird scented cologne for men !

  2. I love rosé!
    Gallo makes great wines but i prefer rosé from the provence.
    The colour, fresh taste and the smell. I like it when they have a hint of herbs in it.
    Nice blog btw!

    Greetings from Holland,


  3. Well, they are marketing for the UK and the UK is an isle…oh, even I can’t make that work. And, Gallo, nail wraps are the latest craze? Acrylic, silk and linen nail wraps have been around for years.

  4. I showed this to the Chef, and she wants nosiola scent, please.

  5. My perfume is fairly expensive, and I don’t want some cheap scent competing with it. I prefer Guerlain to Gallo.

  6. This gives a new meaning to finger licking good, doesn’t it?

  7. Come on, no way. If this is true it’s freakin hilarious.


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