Has merlot rosé ever inspired anything? Apparently it has: scented nail wraps. The pink appliqués come from Gallo Family Vineyards to support their new merlot rosé in the UK. Rubbing the wraps releases ripe plum, blueberry and hints cranberry, scents allegedly found in the wine itself. Here’s their marketing spokesperson:
Nail wraps are the latest craze to hit the beauty industry. By producing the first ever scented version we have created an innovative marketing vehicle that will allow us to engage with women outside of the wine isle, ensuring maximum visibility for the brand and ultimately driving sales.
Ah, ladies who get marketing outside of the wine “isle” (Madeira? Lanzarote? Sicily?) have all the fun. I’ve heard of brand extensions before, but never as nail extensions.