You can’t call it that – Budini edition

I just got an email from the importer of a 17,000-case Argentine malbec called Budini, which will now be called Bodini. Here’s why:

Vine Connections recently made the decision (or should I say that we were strongly advised by some attorneys to make the decision) to change the name of the wine formerly known as Budini. It will now be called Bodini.

The Budini brand has been in existence since the 2002 vintage. We made the decision to change the Budini brand name because there is another alcoholic beverage company which aggressively protects its trademark that starts with the letters “B-U-D”.

Really, I don’t have any trouble telling the above two labels apart–do you? How many drunk (or sober) people are really going to order a Budini when they wanted a Bud–or vice versa?

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4 Responses to “You can’t call it that – Budini edition”

  1. I’m surprised “Bodini” was allowed because Anheuser-Busch also has Boddingtons Bitter or “Boddies” in England. Better start think of yet another variation!

  2. Bud dealerships are some of the biggest fundraisers for HB 1161. In AZ, Cindy McLain’s huge dealership (John McLean’s wife) is the State’s largest $$ contributor to lobbyists.
    Anything that Bud or their distribs would do to restrict free trade, direct shipping, wine names or commerce and/or protect their servicemarks would not surprise me.

  3. “Bodini” makes me think of Bodoni–a graceful and airy modern typeface invented by an Italian who studied the typefaces by Frenchmen Didot and Fournier. Perhaps this will prove a boon to Budini’s branding.

  4. Even worse, BUDINI is an acronym for “Built Upon the Dreams of Individuals Not Institutions.”


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