Comments on: What women don’t want: perfume shaped wine bottles!

By: Luxury & Fashion Biz News: June 17th, 2011

Luxury & Fashion Biz News: June 17th, 2011 — Sat, 18 Jun 2011 04:46:01 +0000

[...] an on-target critique from Dr. Vino: “Argh, those crowded product assortments confusing women wine shoppers! Apparently the wines [...]

By: The Newest Alcohol Marketing Gimmick: Perfume-Inspired Wine » Killer Wine Deals

Thu, 16 Jun 2011 00:25:58 +0000

[...] wine blogger Dr. Vino captures it best: “Dammit, marketers, gendered approaches to marketing are best left to important things like [...]

By: Essentia Vitae Wine Looks Like Perfume, Smells Like It, Too

Essentia Vitae Wine Looks Like Perfume, Smells Like It, Too — Wed, 15 Jun 2011 19:26:34 +0000

[...] [via DrVino] [...]

By: Terroirist » Daily Wine News: White Burgundy

Terroirist » Daily Wine News: White Burgundy — Wed, 15 Jun 2011 12:02:30 +0000

[...] Dr. Vino is disgusted by move of an Italian winery to put their wine in perfume-shaped bottles to appeal to women. I concur. As Dr. Vino screams, “Dammit, marketers, gendered approaches to marketing are best left to important things like razors blades and deodorants!” [...]

By: Nice bouquet

Nice bouquet — Wed, 15 Jun 2011 01:01:37 +0000

[...] distillery Mazzetti d’Altavilla’s Essentia Vitae, recently launched in Germany and Italy, is a beverage designed to appeal to female consumers by [...]

By: Wine Disguised As Perfume Can Only End Badly | Gizmodo Australia

Wine Disguised As Perfume Can Only End Badly | Gizmodo Australia — Tue, 14 Jun 2011 21:03:23 +0000

[...] because true women would have to neck about 10 of those to get any kind of buzz, otherwise. [Dr Vino, Beverage Daily and Packaging News via The Guardian] Tagged:alcoholdesigngeek [...]

By: pam

pam — Tue, 14 Jun 2011 20:59:17 +0000

While we may want innovative packaging for good wine for women, this ain’t it! How about some more boxed wines, you packaging people? It’s mo green and we women, we like that!

By: Brian Wagner

Brian Wagner — Fri, 10 Jun 2011 15:05:08 +0000

This will be a cover story in Bob McMath’s next version of “What Were They Thinking”

By: Adrianne Hanusek

Adrianne Hanusek — Fri, 10 Jun 2011 00:50:04 +0000

Yeah, I’m just not sure I could get past thinking I was drinking perfume. Even with it tasting like wine (if it is in fact for drinking) I would still have perfume flavors in my mouth…funny how the brain works.

By: Marie Payton

Marie Payton — Thu, 09 Jun 2011 22:41:29 +0000

This just looks awful! They would be better off marketing it as flavored water. I’m not sure any consumer, educated or not, will know what to do with this if seen in an store …

By: Katie

Katie — Thu, 09 Jun 2011 20:22:16 +0000

So I’m supposed to buy “jasmine-scented” wine…in a perfume bottle? Their assortment doesn’t even sound appealing. I suppose the perfume bottle marketing ploy might be appealing to those in need of a more effeminate hip-flask, but to me it comes off as patronizing. I’m a woman and I know how to shop for wine (despite the “crowded product assortment”) without cutesy gimmicks

By: lori

lori — Thu, 09 Jun 2011 18:24:47 +0000

Tyler, You’ve nailed it. I want good wine. All the rest is irrelevant.

By: Isabel

Isabel — Thu, 09 Jun 2011 17:09:36 +0000

I agree that marketing to genders, in most cases, ends up being plain old offensive. But I also wonder how many winemakers would like their wines to be associated with perfume scents. Good wine tastes just that but good perfumes taste horrible. I would think their research would have stopped them there.

By: Stacy Nelson

Stacy Nelson — Thu, 09 Jun 2011 15:03:03 +0000

I am so tired of being pandered to! Women want good wine… is that so hard to understand? So many wine makers are creating ‘wines for women’. What does that mean? Each person has their own palette preferences, not each gender. It’s insulting when companies do ‘market research’ and determine that selling to women is good business and that we buy things because they are pretty, sweet or pink. Stop spending on the research and start giving me great wine!

By: Robin C

Robin C — Thu, 09 Jun 2011 01:01:23 +0000

It looks like nail polish remover. One suspects that it would taste like grappa. Maybe Berlusconi would take over the marketing.