Okay, this isn’t going to knock the Old Spice guy out of the advertising Hall of Fame. But, hey, it’s the best wine ad I’ve ever seen! I raise a glass of 14.4% alcohol zinfandel in the ad’s honor.
Addendum: cork marketers, take note!
UPDATE: I posted a few more details about making the ad.
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On February 16th, 2011 at 1:27 pm ,Madison Smith wrote:
LOVE this to the moon and back. Absolutely hilarious, and incredibly effective. Why isn’t the entire industry making advertisements as good as this, or at least as good as the liquor and beer industry?
On February 16th, 2011 at 1:46 pm ,Tweets that mention Move over Old Spice guy, here comes Zin man: Okay, this isn’t going to knock the Old Spice guy out of the adver... -- Topsy.com wrote:
[…] This post was mentioned on Twitter by Wine Lover +, Dr Vino, Tia Butts, Eric Arnold, Wine Workshops and others. Wine Workshops said: Dr. Vino: Move over Old Spice guy, here comes Zin man: Okay, this isn’t going to knock the Old Spice guy out of… http://bit.ly/eQSA8H […]
On February 16th, 2011 at 1:57 pm ,Brady wrote:
Thanks, Tyler. That was great!
On February 16th, 2011 at 4:42 pm ,Jarrod H. wrote:
Awesome.
On February 16th, 2011 at 4:59 pm ,dawn b wrote:
This was great! Got anymore?
On February 16th, 2011 at 8:02 pm ,Debbie The Wine Lady wrote:
Love It! With this kind or irreverence and humor, we can sell some wine.
On February 17th, 2011 at 7:18 am ,Steve wrote:
He seems to be one of the most interesting men in the world!
On February 17th, 2011 at 8:02 am ,Terroirist » Blog Archive » News Roundup: Have Aerator, Will Travel wrote:
[…] wine commercial! For the 2011 Paso Robles Zinfandel Festival. Awesome. (H/T: Dr. Vino.) (0) Comments tweetmeme_style = 'compact'; tweetmeme_service = 'bit.ly'; tweetmeme_url = […]
On February 17th, 2011 at 8:23 am ,Dr. Vino wrote:
Steve: Funny, on Twitter yesterday Eric Arnold suggested that Zin man and The Most interesting Man in the World should have a duel.
Madison: I agree, wine commercials (which are few and far between), are too often boring or cringe worthy (looking at you, cork marketing board!).
Even though the wine industry has some brands, most producers are quite small and thus could never afford a TV ad campaign for their wines. Perhaps the way forward is something like this commercial, for a grape (and a place) rather than a brand per se.
On February 17th, 2011 at 9:12 am ,Jean-Luc wrote:
Genius!
On February 17th, 2011 at 1:39 pm ,Ed Masciana wrote:
Absolutely fabulous.
On February 17th, 2011 at 2:29 pm ,mikeymike wrote:
This is the most fun and most catchy ad for the wine industry perhaps ever. It does take an association to afford such a well-crafted (read: expensive) ad but the branding associated with it is literally priceless. Just let another region try to claim Zin ss their own after this! Kudos to Paso for putting this together.
On February 17th, 2011 at 3:41 pm ,gdfo wrote:
Very Funny and Creative. Liked it alot.
On February 17th, 2011 at 8:48 pm ,chris wrote:
Cheers to Paso! Its great to see some of our amazing California growing regions take some credit. How about you Lodi, how about Contra Costa, and Lake County? Paso has laid down the gauntlet, or at least the cork screw.
On February 18th, 2011 at 2:01 am ,antonio tomacelli wrote:
Hey dude! The Primitivo (or Zinfadel) is not a Tuscany wine
read this:
http://www.intravino.com/primo-piano/il-miglior-vino-toscano-e-il-primitivo-parola-di-cowboy/
On February 18th, 2011 at 10:57 am ,Arthur wrote:
It’s pronounced “tsurl-YEN-akâ€
When he says “gree-JELL-nack” it hurts my ears…
I spoke to Chris Taranto – PR person for the PRWCA – and he said they deliberately put in all those errors and mispronunciation of Crljenak.
Also, look for more of these kinds of videos from the PRWCA. This actor is supposed to be making more commercials for them
On February 18th, 2011 at 11:41 am ,Allison wrote:
Brilliant!
On February 18th, 2011 at 11:51 am ,grapemaster wrote:
in tuscany the vines are irrigated with primitivo, the croatians stomp on their wine after it is made, and paso zins are indelible. the ad was great.
On February 19th, 2011 at 1:39 pm ,Kos wrote:
Although I’m not a fan of the advertising industry, nor I like the nationalistic chest thumping (I know, you call it “patriotic” 😉 ), I think that the ad is quite witty and good!
But I must say we certainly don’t stomp on our wine in Croatia! 😉
On February 19th, 2011 at 6:14 pm ,Vinogirl wrote:
Great ad!
On February 19th, 2011 at 7:40 pm ,Randy Pitts wrote:
Brilliant marketing!!! As a zin guy from the Russian River Valley, I can appreciate the need to let folks know that ZIN is CALIFORNIA’S WINE!!!
I hope for more of this type of fun, non-serious marketing. We are making zin after all!!
Great Job Paso! If only Paso could make zins with less Alc and less oak… Time and patience.
On February 21st, 2011 at 9:03 am ,Marco wrote:
Killer!
On February 21st, 2011 at 11:47 am ,Alder Yarrow wrote:
Fantastic. Isn’t it great what you can do if you actually spend the money for good talent? I agree that this is the best wine ad in history. Head and shoulders above anything I’ve ever seen. Derivative? Sure. But who cares?
On February 22nd, 2011 at 5:10 pm ,Nyk King wrote:
I’ll give it to them for repackaging and reselling the old spice commercial, good formula. But as for other wineries advertising, it’s very competitive and expensive. That’s what makes this work though, because they’re advertising for Paso Robles and not a winery, and they’re still finding their identity. You won’t see us do anything like that in Napa and it’s unfortunate because I think it’s effective. But only because it’s a destination and not a winery; that would be much more difficult.
On February 22nd, 2011 at 9:43 pm ,Vinotology » February 18th – The Good, the Bad, and the Ugly wrote:
[…] second was a great piece of marketing that I found through Dr. Vino’s blog. Move over Old Spice Guy, now the wine world has its own twist to the iconic ad […]
On February 24th, 2011 at 4:24 pm ,For Grins – 2011 Paso Robles Zinfandel Festival Video | An Exploration of Portland Oregon Food and Drink  wrote:
[…] TweetShareEmailVia Darryl at Cork Bottle Shop via Dr. Vino: […]
On March 3rd, 2011 at 8:12 am ,Zin man update, critters, counterfeiting, Fetzer – sipped & spit | Dr Vino's wine blog wrote:
[…] Zin Man update The ad about Zin man, riffing on the Old Spice guy, got a big thumbs up from all of you. So I asked the Paso Robles […]
On March 3rd, 2011 at 4:52 pm ,Old Spice Meets Old Vines « The Cornucopian – Bringing a Bounty of Ideas for Marketing and Design wrote:
[…] originally found this on Dr. Vino’s site, but for our purposes I’ve provided the link to the commercial on You […]
On March 4th, 2011 at 12:54 am ,Ursus wrote:
I love it! Poor Cousin Zinnie -nobody claims him but we all love him. We hope he doesn’t show up at the wedding but he does and then we rave about how he turned the place upside down and ran away with the bride’s mother. Viva Zinfandel!
On April 18th, 2011 at 10:51 pm ,tinna wrote:
Nice im Loving it Bravo lol
On November 5th, 2011 at 4:53 pm ,aquasana eq-300 whole house water filter wrote:
aquasana eq-300 whole house water filter…
[…]Move over Old Spice guy, here comes Zin man | Dr Vino's wine blog[…]…
On October 9th, 2012 at 10:50 pm ,Bold Wandering wrote:
Just came back from Paso and this commercial cracks me up. It is great for the area, but they are producing some other great wines too.