The sexiest bottles don’t sport wood [video]
Cork producers continue to roll out their $22 million promotional campaign. Their current ad is even worse than the one about killing kittens. In the video, a woman jumps on top of a man because he brought a wine closed with a cork harvested by “swarthy Portuguese workers.”
Really? That’s the best that $22 million can buy? Below, find a video that the folks at Stelvin (screw cap) closures could have easily made in about 10 minutes with no budget had they wanted to engage in this sort of silliness. Maybe cork producers need to call whoever made the Mac-PC ads. Or the Old Spice guy.
(Note: The opinions portrayed in the video do not necessarily belong to DrVino.com or any subsidiaries. Any likeness to real people is a coincidence.)
On December 16th, 2010 at 5:14 pm ,Jean-Luc wrote:
You’ve got to be kidding. This ad can’t be for real!!!
On December 16th, 2010 at 5:21 pm ,Patrick Bautista wrote:
Full court press on screwcaps! Portuguese Cork Asso on pr newswire demonizing gifting wines with screwcaps – http://tinyurl.com/27o37e2 – calling it a holiday faux pas, career killer, polluter, a threat to cork forest(?), among others!
On December 16th, 2010 at 5:35 pm ,Dr. Vino wrote:
Jean-Luc, Yes, their ad is real. And I see that Alder highlights another absurd one over on his blog:
http://bit.ly/fiKh0t
Patrick – crazy!
On December 17th, 2010 at 9:32 am ,Tyler wrote:
How lame of the Portuguese. I mean, Nomacork is pretty annoying, but they don’t really address the serious players in the alternative closure market, Stelvin and VinoLoc.
Oh, and here’s my (poor) Apple-vs-PC homage with cork-vs-Stelvin: http://www.xtranormal.com/watch/8117385
On December 17th, 2010 at 11:45 am ,Chris Donatiello wrote:
They should be embarrassed. Both by the quality of the video, and the message. Putting down another’s product will not build you up.
Chris Donatiello
C. Donatielo Winery
On December 17th, 2010 at 1:03 pm ,matthewjg wrote:
The video won’t buy if the message is negative. In my opinion adding a good product info rather than putting down another product is much better.
On December 17th, 2010 at 3:20 pm ,100% Cork wrote:
This spoof video of our spoof video is pretty funny. Clearly, we were trying to have some fun. The Garth Lockwood videos are among many that we have produced to raise awareness of the cork story. We encourage people to see others at http://www.100percentcork.org or at our YouTube channel at http://www.youtube.com/100percentcork. We’ve got great conversations with Ed Sbragia and Jim Bernau and Richard Arrowood.
On December 18th, 2010 at 3:55 am ,El Jefe wrote:
They’re Twist offs, not screw caps 😉
On December 23rd, 2010 at 3:06 pm ,Celeste Gonzalez wrote:
Jean-Luc, Yes, their ad is real. And I see that Alder highlights another absurd one over on his blog: http://bit.ly/fiKh0t Patrick – crazy!
On February 17th, 2011 at 8:27 am ,Move over Old Spice guy, here comes Zin man | Dr Vino's wine blog wrote:
[…] cork marketers, take note! Permalink | Comments (9) | | TV and movies This entry was posted on Wednesday, February […]
On July 7th, 2011 at 10:45 am ,A cork campaign with a distinct off taste | BKWine Magazine wrote:
[…] the videos here http://www.vinography.com. And for an alternative view on cork, screw (!) cap and sex: http://www.drvino.com This post is also available in: […]