The sexiest bottles don’t sport wood [video]

Cork producers continue to roll out their $22 million promotional campaign. Their current ad is even worse than the one about killing kittens. In the video, a woman jumps on top of a man because he brought a wine closed with a cork harvested by “swarthy Portuguese workers.”

Really? That’s the best that $22 million can buy? Below, find a video that the folks at Stelvin (screw cap) closures could have easily made in about 10 minutes with no budget had they wanted to engage in this sort of silliness. Maybe cork producers need to call whoever made the Mac-PC ads. Or the Old Spice guy.

(Note: The opinions portrayed in the video do not necessarily belong to or any subsidiaries. Any likeness to real people is a coincidence.)

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11 Responses to “The sexiest bottles don’t sport wood [video]”

  1. You’ve got to be kidding. This ad can’t be for real!!!

  2. Full court press on screwcaps! Portuguese Cork Asso on pr newswire demonizing gifting wines with screwcaps – – calling it a holiday faux pas, career killer, polluter, a threat to cork forest(?), among others!

  3. Jean-Luc, Yes, their ad is real. And I see that Alder highlights another absurd one over on his blog:

    Patrick – crazy!

  4. How lame of the Portuguese. I mean, Nomacork is pretty annoying, but they don’t really address the serious players in the alternative closure market, Stelvin and VinoLoc.

    Oh, and here’s my (poor) Apple-vs-PC homage with cork-vs-Stelvin:

  5. They should be embarrassed. Both by the quality of the video, and the message. Putting down another’s product will not build you up.

    Chris Donatiello
    C. Donatielo Winery

  6. The video won’t buy if the message is negative. In my opinion adding a good product info rather than putting down another product is much better.

  7. This spoof video of our spoof video is pretty funny. Clearly, we were trying to have some fun. The Garth Lockwood videos are among many that we have produced to raise awareness of the cork story. We encourage people to see others at or at our YouTube channel at We’ve got great conversations with Ed Sbragia and Jim Bernau and Richard Arrowood.

  8. They’re Twist offs, not screw caps 😉

  9. Jean-Luc, Yes, their ad is real. And I see that Alder highlights another absurd one over on his blog: Patrick – crazy!

  10. […] cork marketers, take note! Permalink | Comments (9) | | TV and movies This entry was posted on Wednesday, February […]

  11. […] the videos here And for an alternative view on cork, screw (!) cap and sex: This post is also available in: […]


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