The Pouch: marsupial wine hits the Finger Lakes!
Box wine just lost its box.
The AstroPouch, previously used for foreign wines mostly in overseas markets, contains an American wine for the first time starting today. The distinction goes to Glenora Wine Cellars which put its Trestle Creek Riesling in 1.5L bag, two bottles’ worth of wine, and sells it for $17.99 from its tasting room. Like a box wine, the bag has a spout; you can learn all the technical details on winesandvines.com (where the image came from too).
According to our calculations, this takes us wine step closer to making the wine belly a reality.
Once again, for the second time in a week after the single-serve wine cups, we must ask you: abomination or genius?
Jun
23
2010
On June 23rd, 2010 at 5:36 pm ,Benito wrote:
Here’s something I wonder about–is there any sort of protective seal or tear-off cover for the spigot? I ask because with a regular bag-in-box, you punch a hole in the cardboard and just twist to pour freely. Seems like you’d need something to reassure people that the bag has not been previously opened, like the ring on a milk jug or the plastic wrap on some bottles.
I posed the same question in a thread about selling wine without capsules. Wouldn’t it be easy to refill a bottle with inferior wine and resell it at a restaurant? The answer from the winemaker was that they were exploring an adhesive security strip that would go over the top of the cork.
I’m not a germaphobe or anything, but I think consumers have gotten used to some sort of seal indicating that the product hasn’t been opened since it left the processing facility.
On June 23rd, 2010 at 5:42 pm ,Benito wrote:
And, I guess to answer your question, I suppose it will appeal to consumers who are really conscious about packaging and waste, so “genius”. After all, milk sold in plastic bags is pretty big in Canada:
http://home.cogeco.ca/~husky66/Milk/steps/
On June 23rd, 2010 at 6:07 pm ,Sharon Kapnick wrote:
Abomination or genius? I’d say it’s the future arriving late. Packaging in the U.S. is finally starting to catch up with the rest of the world. Winemakers have realized there’s life beyond glass and are trying different options. Some will catch on, some won’t; some will be too expensive to be viable, some too silly to be viable. I say, bring it–I mean them–on! And how nice that it’s a New York wine!
On June 23rd, 2010 at 10:14 pm ,Jenny wrote:
It is interesting to see this kind of alternative packaging. I just wonder if there is any issue with plastic leaking into the wine.
On June 24th, 2010 at 11:19 am ,rdbiker wrote:
Genius I say. Particularly this time of year when you can travel with boxed wines and leave the glass home. My wife and I recently discovered a delicious easy drinking wine that comes in a box made by Duca. They make a pinot grigio and a red blend. They’ve become our everyday go to wine.
On June 24th, 2010 at 8:42 pm ,mcigar wrote:
That is an awfully large portion of wine to consume. I’m wondering about the states that have strict wine doggy bag laws and even those that don’t… because traveling with the opened unfinished wine pouch in the car would be an open container violation. So if the wine wasn’t finished you would need to toss it. A 750ml pouch seems more practical when you will be sharing with just a few friends.
On June 25th, 2010 at 8:42 am ,Belinda Venuti wrote:
In answer to Benito’s question regarding protective seal, the spout does have a double seal on it–no way people can get in without breaking the seal–the product is safe.
On June 27th, 2010 at 7:53 am ,Nicki wrote:
While I enjoy opening a bottle of wine, I am the only wine drinker in my house. Seldom do I want to polish of a bottle alone. If this closes well so as to not let air in after opening, I say genius.
On May 20th, 2011 at 12:18 am ,crysis 2 walkthrough ps3 check out wrote:
This is a superb post. I am so delighted the world wide web still has fine content and articles.