Grieco and Co. continue Terroirizing New York – Terroir Tribeca

paul grieco terroir

Two years and several inches of goatee later, Paul Grieco and chef Marco Canora of Hearth Restaurant open a second branch of Terroir wine bar today. Photographed at the pre-opening opening last night, wine impresario Grieco hands over a glass of bubbly. (See pix from the opening of the original location for the goatee watch.) Next to him are the beer taps, but eagle-eyed readers will note the tap closest to him is actually for Finger Lakes Riesling! Yes, they are having Riesling keggers in Tribeca now.

Screen shot 2010 04 14 at 10.31.46 AM The venue features a similar menu and innovative wine list as the other location, now known as Terroir EVil. But Terroir Tribeca has three times the space, with 72 seats as opposed to just 24.

You can check out a wacky, unedited video tour of the place here.

24 Harrison St (@Greenwich St), Tribeca.

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3 Responses to “Grieco and Co. continue Terroirizing New York – Terroir Tribeca”


  1. Paul Greico reminds me how great it is to be in the wine business. To see someone with his crazy vision and passion completely focused on doing it, just plain doing it, renews my energy to slog it out a bit more in this tough business. His site, his wine list are incredible designs. It’s one thing to talk the talk but when you have it burned on your arm as he does, that is real commitment!! Kudos are deserved… He also wears a pretty mean suit…


  2. What a great place to start your journey through the world of wine! No admission fee to be part of a scene of similary enthusiastic, cool people to travel with and sample several different and the laterest offering of groovy juice. wines . As for Paul- hey, this is New York- no understatement allowed. Bet it is packed every night.


  3. I’ve been here 3 nights in a row since the opening. Get the Oxtail Risotto balls, you’ll thank me later!


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