Google has rolled out a cool new feature called Google Goggles that allows search by sight–take a picture of an object with your
cameraphone Android phone and it will tell you more info on it. TechCrunch reported from the demo yesterday in Mountain View:
The example that Google VP of Engineering Vic Gundotra showed on stage involved taking a picture of a particular bottle of wine. When he ran it through Google Goggles, the result showed that the particular bottle has a hint of apricots.
Awesome! The only issue is that if he picked up the bottle of Argentine Malbec depicted in the images above that would be a major FAIL. (Maybe the system just didn’t take “saddle leather” as a serious descriptor. Or maybe he had a different wine on-stage–come on TechCrunch, we need the wine intel!) The technology may have a few bumps but this sort of optical label and character recognition could potentially revolutionize wine shopping and managing wine cellar inventory. (hat tip, Eric)