Balancing supply and demand in Champagne

champagnetower“French wine exports have plunged 25 percent in the first half of this year as consumers worldwide scaled back on non-essentials amid the global financial crisis…Exports of luxury products such as Champagne and Cognac fell 45 percent and 27 percent respectively.” [AP]

“With sales falling, producers may be ordered to leave up to half their grapes to wither on the vine in an attempt to squeeze the market.” [timesonline.co.uk]

4 Responses to “Balancing supply and demand in Champagne”


  1. The Champagne situation is very interesting. I’ve been trying to keep track of the wine recession’s short term and long term effects on The Wine Economist, most recently in this post
    http://wineeconomist.com/2009/08/30/wine-recession-winners-losers/

    BTW, Tyler, I’m using your book in my class this fall.


  2. Why let the grapes whither? If they won’t put them to use, shouldn’t they at least give them away to the public? In this situation, I’d be interested to see a top winery crowdsource its unused grapes.


  3. As Andrew Jefford has pointed out, there has always been war between the growers and the producers in Champagne. I would say the decline in demand at least has the potential of allowing producers to gain more leverage in regard to quality of fruit, which would be no bad thing.

    Now I’d like to see prices reflect the drop in demand!


  4. For an optimistic point of view, look at this article named “bubble story”:

    http://www.numberwine.eu/a-bubbly-story.html

    😉


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