I recently stumbled on this olde tyme ad from Sonoma (in the Yalumba winery museum in Australia of all places).
In case you can’t read it, the ad says “Sonoma Valley Sobriety Test #1: If you can’t say Gundlach-Bundschu Gewurztraminer, then you shouldn’t be driving!”
I’d venture to say that both the Gun-Bun marketing and Sonoma sobriety tests have changed.
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On June 18th, 2009 at 11:24 am ,Cory Cartwright wrote:
Dr. V,
They sell reproductions of these at the Gundlach Bundschu winery. Pretty classic.
On June 18th, 2009 at 12:19 pm ,Dr. Vino wrote:
Aha! Thanks for the heads up, Cory. Maybe you can see the dust on that picture above–perhaps an original?!?
On June 18th, 2009 at 2:02 pm ,Dylan wrote:
Fantastic punch line. While the sobriety tests may have changed it wouldn’t hurt to throw that in every so often just to see how the driver reacts.
On June 18th, 2009 at 4:03 pm ,Molly wrote:
Have you ever been the Swiss Hotel in downtown Sonoma, Dr. Vino? They have several of these old GB photos hanging in the main entrance hallway. Good for a laugh!
On June 18th, 2009 at 11:28 pm ,-Victor- wrote:
This is such a classic! I remember it quite well and used it often as a sobriety tagline … thanks for the memory jog!
On June 19th, 2009 at 5:12 pm ,Susan Sueiro wrote:
Wow, the gewurztraminer poster made it all the way to a museum in Australia? That is pretty extraordinary, thanks for sharing that with us! That old poster features Mary Bundschu in a 1940s Kaiser in a small block of zinfandel on the estate. It was one of dozens of gerat posters the winery produced over the years, most of which are displayed in the tasting room still, and a few are on the web at gunbun.com/posters. In honor of the winery’s 150th anniversary last year, Mary’s son Jim recreated the poster with his son Jeff in the passenger seat. Check out how well they’ve restored that old Kaiser!
Susan Sueiro
Marketing Director
Gundlach Bundschu Winery
susans@gunbun.com
On June 21st, 2009 at 10:31 pm ,Steve Howe wrote:
Great! Thank you for sharing.
On July 21st, 2009 at 12:57 am ,Wine Shop Clerk wrote:
This is a great ad. The Gundlach Bundschu Winery has a great sense of humor about the name. Its possible I’ve miss pronounced the name myself once or twice although I wasn’t driving.