Truth and fiction: Ross Schwartz, screenwriter of Bottle Shock, the movie

rossschwartz“I was a lawyer for 25 years; I’m different than everyone else in this room because I am not interested in the truth.”

So Ross Schwartz told the assembled group at the Symposium for Professional Wine Writers in Napa last week. Schwartz, formerly an entertainment lawyer based in Los Angeles, wrote the screenplay for the movie Bottle Shock, which stars Alan Rickman and recently appeared on DVD. It loosely depicts the events of the Paris tasting of 1976 when a Chateau Montelena Chardonnay and a Stag’s Leap Cabernet Sauvignon surprised the wine world by beating their French peers in a blind tasting. Schwartz elaborated on his goals for the screenplay, “When people walk out of the movie, I just want people to know who won the tasting and to want to buy a good bottle of wine.”

He said that he initially rebuffed the idea when his wife suggested writing a screenplay about the famous tasting, saying, “there’s nothing more boring than a wine tasting for people who aren’t tasting wine because it’s not a spectator sport! It’s not like Seabiscuit coming in–is he going to win at the end–or Rocky–is he going to get up? It’s a bunch of people swirling and spitting wine!” To make it work, he originally thought to frame it as a murder mystery in the vein of Who Is Killing the Great Chefs of Europe? (IMDB) But ultimately he decided it should have the excitement of a sports movie and chose the Disney movie Cool Runnings as a model.

I caught up with him after his panel presentation and he told me that he has been collecting and consuming wine since 1976 when he went to college at UC Berkeley. He started researching the script in 2001 (well before Taber’s book was published, he pointed out) on “the Napa side” by talking to Jim and Bo Barrett of Chateau Montelena and their then-winemaker Mike Grgich. He also talked with Warren Winiarski of Stags Leap but in the end decided to focus on the Montelena side of the competition.

But after reading the script, Grigich asked to be removed. So instead of the winemaker-Bo Barrett rivalry, the producer and director decided to play up the father-son rivalry instead (the director and Jody Savin both also receive writing credits for the movie). Schwartz said that they also modified his screenplay in several ways, including cutting the mention of Winiarski’s wine to a mere mention in the final scroll at the end and moving the final tasting outdoors. He also said that the role for Patricia Gallagher, Spurrier’s assistant who went on the preliminary mission to California, was cut after Alan Rickman signed up for the film.

bottleshockSchwartz said that the movie got into the Sundance film festival at a difficult time. Two years prior, in 2006, Little Miss Sunshine had been scooped up and rose to Oscar heights. Thus, he said, that movie houses bought too many films out of Sundance in 2007 and were stung, leaving them to only take four out of a hundred or so in 2008. Bottle Shock was not among them. So the producers decided to self-distribute, got it into 20 theaters for a national launch last August (eventually reaching 450), and it is now being shown extensively on airplanes.

As with the rival productions depicting Truman Capote’s life a few years ago, Bottle Shock was one of two movies being made about the famous Paris tasting. The other project bought the rights to George Taber’s book about the event, Judgment of Paris, signed on Robert Kamen as screenwriter, and today, has stalled. That project also had the support of Steven Spurrier who arranged the tasting in 1976 and today is a contributing editor to Decanter magazine. Schwartz claims he has a financial interest in the project.

Schwartz said that Decanter published stories about Bottle Shock that were “at least hype and certainly manipulative.” He pointed to this story that suggests actors “such as Jude Law and Hugh Grant” were in consideration. “They were trying to knock out our financing,” Schwartz said. “They didn’t even have a script!” He also pointed to their coverage of the movie after it debuted at Sundance.

“Their banner headline read ‘Bottle Shock opens to mixed reviews.’ Well, we got glowing reviews in Variety, Reporter, and Rolling Stone. There were some blogs that didn’t like us. They immediately went on to talk to some people who were running some blogs to say how terrible the movie was. But you can’t say when we got glowing reviews in the big papers that matter and some blogs found fault with it, you’re going to have a title that reads ‘opens to mixed reviews.’ And then not say that the senior editor has a stake in the other movie?” (For a roundup of reviews of the movie, check

Reached for comment, Adam Lechmere of Decanter said that the magazine’s relationship with Spurrier did not influence their coverage.

Reached for comment about his financial interest in the rival movie, Spurrier wrote via email that he sold his life rights to the Judgment of Paris project for $1,000. He elaborated, “I was an adviser to the project and was due to receive a fee if the movie had been made. As it was, these people walked away from the project over a year ago.” Finally, he added about Bottle Shock, “no doubt I shall have to watch it on my flight to Singapore next week, but at least it will be from the comfort of First Class, with a glass of Dom Perignon to ease the pain.”

Schwartz is devoting his energy to screenwriting and has written eight and sold one (Bottle Shock) but is optimistic that he will sell another script soon. He told me that a studio rejected one script of his because it was not expensive enough to make so he has written another that “can’t be made for less than $60 million.”

He also retains a handful of clients in his capacity as a lawyer, principally his father, Sherwood Schwartz, who created and produced Gilligan’s Island and Brady Bunch. He also represents the Beach Boys who are still touring 200 dates a year (who knew!) and he describes them as “recession-proof,” saying, “everybody wants to see the Beach Boys!”

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17 Responses to “Truth and fiction: Ross Schwartz, screenwriter of Bottle Shock, the movie”

  1. Tyler,

    I am glad that you and Ross (my husband) had a great time up in Napa. You did forget to mention that I came up with the idea, helped with research and have a shared Story By writing credit (check the cover) on this movie. All in all, it was a great blog aside from that.

    Lannette Pabon

  2. Uh oh, Tyler…now you’ve pissed her off.


  3. Yes, Tyler, how DARE you leave Lannette out of the post. Especially when she is one of four people with Story By writing credit, according to IMDB. Won’t someone think of Jody Savin and Randall Miller??

    And how dare you leave off the gaffer and best boy? (Ira Boyd and Michael Best, respectively.) How awesome that Michael Best is Best Boy. His name is his occupation. I wonder if the aforementioned Randall Miller is actually a miller? Why didn’t you research that before posting?

    How dare you?!


  4. Wine people I know were quite unhappy with the trivialization of wine in Bottle Shock. I thought it was entertaining but cheesy. Nowhere near as good as Sideways. Still it is good to have “Bottle Shock” out there to inspire the public – and I appreciate the movie for that. Almost seems like it could have made a better musical, though 🙂

  5. Agreed – entertaining but very cheesy. I understand that the masses probably don’t care about the subtleties of a wine competition but there could have been more suspense built into the script.

  6. Very nice write up Tyler! After a visit to Grgich I wondered why elements of the story were left out – but the backstory is explained well here. I appreciated the movie more after Bill Ward (columnist for Star Tribune)added that for him the take-away message was to escape to somewhere beautiful (California wine country) in the middle of the Minnesota winter (when the film was released).

  7. I can respect the fact Mr. Schwartz wanted to create an entertaining script, but the fact that it is cheesy and inaccurate discredit the movie. For those of you looking for more accuracy, especially in regard to the REAL wine maker- Mike Grgich, check out this post:

  8. I was going to stay out of this, but I do think I want to respond to some of the points. As to parts of the movie you felt were cheesy, let me say that I wasn’t, in the end, the sole writer and leave it at that. The movie is entertainmant. Most of the reviews describe it as a fun ride. As to the minimization of Mike Grgich, I have to agree. My script certainly didn’t do that. It was a change, although out of my control, that I regret.

  9. I’m sorry, but I didn’t even find the movie entertaining. The “love story” was ridiculous, the women in the movie were portrayed as idiots, Spurrier was portrayed as a buffoon (and half the time he seemed French not English)and the story surrounding the wine and the importance of the tasting to California being taking seriously in the wine world was completely lost.

    There was more boxing/fighting time between father and son Barrett than there was anything to do with wine. I only watched it through to the end because I kept waiting for it to get better. In the end, I thought it was a waste of time and I thought it could have been really, really well done. Oh well.

  10. Hi Lanette,

    I apologize for not pointing out that you also had a writing credit. But please note that I did credit you with the idea in the third paragraph.


  11. If Bottle Shock were a wine it would be Charles Shaw.
    Check out my review at:

  12. I saw the movie never expecting Citizen Kane. It was funny, I thought Alan Rickman was a riot!.
    My only complaint was no Mike Grgich. This having been explained by him asking to be removed.
    Some of it was a little cheesy but it’s entertainment. I got what I expected, I was entertained.

  13. I think some of you are missing the fact that the audience for this movie was a mass, general audience, not us core group of smart and knowledgeable wine geeks (of which Ross is one). When you’re writing for the general public vs. a specialized audience, a lot of the details that would have made the movie more interesting (for us) get lost in the effort to make it palatable for many.

    Someone earlier compared the movie to Charles Shaw. My thought is, 2 Buck Chuck gets people interested in wine. Some of them move up and on to better bottles. If Bottle Shock gets people interested in wine and wine history, then any cheesy bits can be forgiven in my book.

  14. Oh, and I LOVE Alan Rickman and would have seen the movie regardless of whether or not I drink wine, just because he was in it.

  15. What an interesting world. A script was turned down because it would cost too little to make? If the idea was a winner and coming in low-budget was the only reason, that’s like being upset you’re getting gold at half price.

  16. […] blogger Dr. Vino recently interviewed the writer, and provides some insight on the fact and fiction in this […]

  17. check out these compelling interviews w/ Adam The Wine Guy and Ross Schwartz..


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