Comments on: Au revoir young wine drinkers! WSJ surveys Europe on drinks

By: Syd

Syd — Sat, 13 Dec 2008 19:39:37 +0000

The preferences of young people have been molded by the globalization of certain cultural features like those from the USA. That could be one of the major reasons that leads to such a barbaric behavior. I mean preferring beer over wine.
It’s only a matter of time, those spoiled youngs would be soon grown up and educated on their own cultural standards.
We, my friends and I, prefer wine. Beer is just for the beach. Only good beer, please; not that waterlike Budw…

By: » Wine unpopular in younger European consumer groups- WSJ study Boschendal Wines’ Blog:

Tue, 09 Dec 2008 09:53:07 +0000

[...] Source: Dr Vino [...]

By: Rob

Rob — Mon, 08 Dec 2008 16:14:25 +0000

That’s really interesting! Thanks for sharing it.

By: Dylan

Dylan — Mon, 08 Dec 2008 15:08:05 +0000

There are a few conclusions to be drawn. First is the rebellion effect you mentioned, or the “old” perception given to wine and wine drinkers. Youth in these countries may stay away from wine as their drink of choice because, “that’s what my parents drink.” Thus making it uncool.
Another factor is accessibility, not to be confused with availability, beer brands have always had a larger messaging presence in the lives of these youth than wine brands; Ads which promote a youthful spirit, humor, etc. There’s certainly a limit on the types of wine advertising you see, and even then, it would be more rare to see humor as a device to sell these traits. Finally, all of this can be coupled with the fact that youth may find greater value for their money in purchasing beer instead of wine, or at least perceived value. Consider the amount of beer once can purchase compared to the amount of wine, and, in terms of sharing, beer can be drunk straight from the bottle, no stemware required.

By: Weston

Weston — Sun, 07 Dec 2008 21:40:27 +0000

Sounds about right most People I know and work with would rather drink beer as a drink to relax to but wine as a more intimate dinner drink. I drink wine over beer just because I’m not a big fan of beer.